September '21

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G R A P H I C S - P R O. C O M 2 0 2 1 S E P T E M B E R G R A P H I C S P R O 2 3 and its attention to detail. Courian ex- plains, "We trusted Cassel in this process, and they exceeded our expectations. We couldn't speak more highly of the qual- ity of the material and how the project turned out." One of the goals that Cassel has as a company is to use its business to help grow people. Mobarak explains, "We believe if we focus on the individual development of the people at Cassel, we will in turn provide excellent service and performance that will lead to growth." With this proj- ect, Cassel achieved exactly that. They helped cultivate BloomBox as a business. Now, BloomBox can continue to blossom like never before. GP NATHAN STROMBERG is an editorial/content intern at National Business Media. He will be a junior at the Uni- versity of Northern Colorado in fall 2021, working toward a double major in Communication Studies and Journal- ism, with an emphasis in Public Relations. You can reach him at traffic on it. On the physical side, the company has had to work on maximizing efficiency in its organizing processes to be able to work faster and fulfill its higher volume of orders. Courian explains, "Going from a busy day two years ago being 50-100 or- ders to a busy day now being over 500 orders has been a challenge to adjust our systems and accom- modate that much growth." Cassel used Avery Dennison's MPI 1105 series vinyl wrapping film. "We use (MPI 1105) on 80% of our work. The versatil- ity of the material and ease of use for our installers is the primary reason we continue to go with it as our material of choice," says Mobarak. The product is acrylic-based, pressure-activated, and 2 mils thick. Along with the MPI 1105, Cassel used the 1.3- mil DOL 1360Z gloss overlaminate to make sure the vinyl was protected. In about three months, they got the finished product back to BloomBox. Mobarak elaborates, "This was a pretty straightforward wrap. It was a full wrap that covered the roof as well. The material was printed, prepped, and installed." THE RESULT BloomBox couldn't have been happier with the result. "We were over the moon with how our vans turned out. The excite- ment that our staff showed seeing the vans for the first time and then our customers confirmed to us that this was something that stood out and grabbed their atten- tion. The vans have been a great way of bringing our brand to life and having a presence in the neighborhoods we service," says Courian. This is exactly what BloomBox was hoping to get out of this project: a way to make their company's experience more visible and accessible to more people, and a unique identity for its brand. None of this would have been possible without Cassel join us at PRINTING UNITED October 6-8 in Orlando Booth #4259 Digitally printable polyester canvas wall media for wide-format printers artwork by @marketing photo by Eileen Tognini Design removable & repositionable

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