Issue link: https://nbm.uberflip.com/i/1362655
METHODS TO MARKET YOUR HIGH-VOLUME SERVICES J A M E S S T A N A W A Y, E P I L O G ; A N D B E C K Y M C C O N N E L L , F U J I F I L M • WEBSITE: As with any product or service you sell, having a visual and easy-to-navigate website is crucial. Make it as easy as possible for customers to find you and understand the services you offer, including high-volume orders. Offer price breaks for increasing quantities and offer features that allow the consumer to see a mockup of what their product will look like after decoration. • GIVEAWAYS: Market to your current customer base with ideas for giveaways for their businesses. When you have a product that you've already tested and found great success engraving (for example), engrave it with the logo of the company you've been selling awards to over the years and send it to your contact. It could spark an idea for them to send one to each of their customers. • NETWORK WITH EVENT PLANNERS: Company events and weddings are always in need of new gift ideas, and a few sample pieces in their hands may send lucrative jobs your way. • CASE STUDIES: Examples of previous work are always a great way to approach prospects when it comes to building trust to serve new clients. Being able to show a prospect work you've completed, and the scenario around that work, demonstrates to them what you're ca - pable of as a service provider. Another method is to find local conferences or groups where you could network with prospects, like a local architecture group if you're aiming to target custom interior elements. GP pable of as a service provider. Another method is to find local conferences or groups where you could network with prospects, like a local architecture group if you're aiming to target custom interior elements. GP (Image courtesy Durst Image Technology) can give a PSP the opportunity to expand its current offerings or bring work in-house that had been outsourced. For shops that produce work by means other than UV printing, it can serve as a place for short runs to be produced, McConnell explains. This can free up oth- er equipment to produce what's needed, and in turn, increase the productivity of the entire graph- ics shop. "Ensuring that you've evalu- ated every aspect of operations with the introduction of a high-volume printer is critical to minimizing challenges," says McConnell. "Thinking about what finishing needs may de- velop with a greater capacity for 5 0 G R A P H I C S P R O S E P T E M B E R 2 0 2 1 G R A P H I C S - P R O. C O M Opposite: Items like mag- nets, coasters, and plastic tags (seen here) are often ordered in bulk. (Image courtesy Epilog Laser)