September '21

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G R A P H I C S - P R O. C O M 2 0 2 1 S E P T E M B E R G R A P H I C S P R O 5 3 has a unique workflow and process. A workflow is all of the touchpoints the order goes through until it is delivered to the customer. You want to reduce these touchpoints and make them more streamlined to maximize your efficiency. The main categories of most garment and personalized product businesses are: • Order Entry – Getting all the specifics you need from the customer and passing them clearly to the production team. • Pre-Press – Any artwork manipulation like color separa- tions, digitizing, or other work to ready the job for the production floor. • Purchasing – Having the correct blanks for the job and purchasing them in the most efficient way to maximize cash flow and profit, plus having the right products on hand at the right time. • Receiving – Bringing in items from outside sources, staging them for production, and dealing with any in- coming blanks that arrive damaged, wrong, or missing. • Production – The money-making area. When you con- vert a blank product into something more valuable that the customer will love in exchange for the money. • Quality Control/Packaging – Ensure the products leav- ing production are up to your company standards and get them ready to wow your customers. • Shipping/Delivery – The logistic side of getting the items into your customer's hands and working with shipping companies or mapping out delivery routes and schedules.

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