October '21

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G R A P H I C S - P R O. C O M 2 0 2 1 O C T O B E R G R A P H I C S P R O 1 1 1 buy the equipment directly, applying for a traditional bank or Small Business Admin- istration loan, leasing the equipment, or tapping into alternative financing or com- mercial use financing, says Craig Colling, Ascentium Capital. PAYING WITH CASH OR CREDIT CARD Well-established companies with great credit and plenty of cash on hand can ei- ther buy the equipment with cash or pay with a credit card because they know they can pay it off in full within a couple of months. Most young businesses or start- ups don't have that type of cash just sitting around so they will end up seeking another path to get the equipment they need. The cost of the equipment will deter- mine if using a credit card to pay for it makes sense, Colling says. Most companies don't have a card with a $250,000 limit, so purchasing some of the bigger printers or equipment isn't feasible, but if the ma- chine they want to buy is under $30,000, it might be an option. Keep in mind that many equipment manufacturers don't want to accept credit cards, especially at trade shows, because they have to pay a steep credit card fee

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