GRAPHICS PRO

October '21

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T hink about what a corpo- rate customer wants when they add decoration to their workwear or uniforms. First, they're looking to add branding, their logo, or slogan on the items worn by their employees to establish a unified look and feel for the business. Having the employ- ees wear decorated workwear also turns them into walking billboards — moving, breathing advertise- ments for the business. Decorated workwear can of- ten bring a sense of unity and teamwork to the em- ployees. They're all wearing the same thing and are easily identified as part of the group. Logowear can offer various benefits to the business that buys it, and it can be a very lucrative profit center for the com- pany that sells it. These days, there are many options for decorated workwear, but one of the most classic is embroidery. Embroidery has been called the Cadillac of decora- tion techniques and is widely considered to provide a classic and sophisticated look. Businesses striving to maintain a prosperous and upscale image may select direct embroidery for their logoed items. Direct em- broidery is also typical on lab coats and chef coats, and restaurants and hospitals may be ideal clients. A lot of corporate embroidery is fairly simple, a left chest com- pany or employee name in one color, although the ma- terial on which the name is placed can be a little more challenging. Polo shirts with loose weave have long been a corporate workwear staple, and lately, some businesses have been attracted to performancewear, which presents its own embroidery challenges. With any direct embroidery project, the fabric that is being embroidered will impact the number of stitches that are reasonable and the success of the finished design. THREAD COLOR When embroidering a client's logo or branding on a garment, a few things need to be established. One is the logo colors. Some companies will be fine if the logo colors are close to whatever has been used else- where. Other companies will be insistent that the thread colors match exactly and often will have brand or style guides that dictate what those colors should be, down to PMS numbers. If the company has PMS numbers available, this can help with thread matching, provided the preferred thread manufacturer makes a color that corresponds to those PMS numbers. If not, the options are finding a thread that looks close by eye or switching to another thread brand that does provide the necessary PMS color. Matching colors can be one of the most chal- lenging parts of an embroidery job, as some customers can be picky about getting their logo colors exact. GARMENT MATERIAL Another challenge can be the material to be embroi- dered. While it would be nice if every customer wanted their logo embroidered on an Oxford dress shirt or an apron, that won't always be the case. Some customers will be attracted to performancewear or want their logo embroidered on a summer-weight T-shirt. While this sort of embroidery is possible, it may take specialty stabilizers and a bit of wizardry to get it done effectively. Anyone who embroiders knows the material you're em- broidering impacts the job's difficulty and the success of the finished garment. Educating the client on why embroidery won't work on specific materials may well be part of the job for the embroiderer. PATCHES When embroidering directly onto the garment is not preferred, embroidered patches can be an ideal option. Whether the material is too difficult to work with, the item is too difficult to get on the machine, or the garment or item is reused and needs different brand- ing or names added to it, patches offer a great solu- tion. Embroidered patch options range from a small patch that goes on the left chest with an employee's Workwear ESTABLISH A UNIFIED LOOK AND BRAND B Y K R I S T I N E S H R E V E - rate customer wants when the logo colors. Some companies will be fine if the logo colors are close to whatever has been used else where. Other companies will be insistent that the help with thread matching, provided the preferred thread manufacturer makes a color that corresponds to those PMS numbers. If not, the options are finding G R A P H I C S - P R O. C O M 2 0 2 1 O C T O B E R G R A P H I C S P R O 1 9 Decorated

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