GRAPHICS PRO

October '21

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G R A P H I C S - P R O. C O M 2 0 2 1 O C T O B E R G R A P H I C S P R O 2 1 tion. One advantage is that classic mer- rowed borders can be offered without the expense of purchasing a merrow machine. Premade patches are also of- ten made from polyester fabric, which provides a sturdy surface for embroidery. The drawbacks to ordering blank patch- es from a supplier may be that they have a limited merrow thread color palette or that they only offer standard shapes (square, circle, rectangle, and oval) and may have a limited range of sizes. One way to get around this issue might be to contract with a company that will make the entire patch, requiring your com- pany to simply add it to the garment. For more elaborate patches or patches with unusual shapes, this may be the best option. PROFIT However embroidery is added to the garment, custom workwear can be a wonderful profit center for any embroi- dery business. Often, employee turnover or company expansion can guarantee a steady stream of work. Some compa- nies will set up corporate online stores where employees can purchase or order various preselected garments for use in their jobs. Embroidery patches can ex- pand the range of the items that can be embroidered, so that backpacks, lunch bags, and even tumblers can feature em- broidered logos or names. Embroidery doesn't have to be a cor- porate logo on the left chest of a polo shirt or a name on a patch, although those types of embroidery can be lucra- tive jobs for any embroidery business. If a company wants to add a colorful, classic flair to their garments and swag, embroidery might be just the ticket. While embroidery does have some limitations and considerations when it comes to fabric, stabilizer, and design, the finished product can be something that will represent the business well and well into the future. Embroidery is a classic for a reason. It has stood the test of time and is often the go-to standard for those companies who want to project a classic feel with an element of elegance and sophistication. GP KRISTINE SHREVE is the founder and CEO of Kristine Shreve Consulting, which offers writing, marketing, and business development services. The company can be found at www.kristineshreve.com. Kristine is also the creator and host of the Business + Women podcast and the marketing and outreach director for Applique Getaway. Kristine was the director of marketing for Ensign Emblem and EnMart from 2006 to April 2020. name to larger patches that may have a company name or corporate branding to very large back patches that might go on jacket backs. Embroidered patches can also be done on embroidery machines with smaller sewing fields, making them useful for businesses working with a hybrid home/commercial embroidery machine. An embroidery company that wants to offer patches has a couple of options. One is to make the patches in-house, either with a satin stitch border or a mer- rowed border (if the decoration com- pany invests in a merrow machine). A merrowed border is generally considered the classic look for patches. Fabric for patches can be purchased from compa- nies who will sell the entire patch "sand- wich." That is fabric with the Pellon and backing already laminated to it. Anoth- er option is to buy patch kits, which provide the fabric, heat seal backing, a hot knife, and a universal cutting tip. These kits can usually make one or a few patches, so they may not be the best option for larger orders. Another option, if a company wishes to sell embroidered patches, is to buy the blank patches premade and simply add the required embroidery. There are some benefits and drawbacks to this op-

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