October '21

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2 2 G R A P H I C S P R O O C T O B E R 2 0 2 1 G R A P H I C S - P R O. C O M I f how we choose to dress in the day-to-day is a reflection of our interests, personal tastes, and sometimes affiliations, it's no won- der that workwear and uniforms are an essential part of a brand or company's image presented to their existing and potential customers. But with a changing workforce and value system with- in many workplaces, how is this lucrative and diverse market influenced? GR APHICS PRO asked a few experts in the market to shed light on the current trends in worker's wear. THE NEW WORLD One unavoidable trend in the world of work- wear has been the shift in the ways workers do their daily duties. On the more corporate side, this has largely been influenced by work from home, where we were left to our own devices and quickly devolved from professional on top, athleisure on the bottom to whatever got us through the days. As most of the country and world has gotten back into a more normal routine, experts are seeing clothing that reflects the shifts in our new ways of doing business. "Workleisure has opened up a whole new market to cater to this new environment," says Eric Rubin, Blue Generation. This can be seen in more knit purchases over wo- vens, more stretch and relaxed fit options, and lighter-weight fabrications, as com- fort remains key. "We're seeing a movement away from heavyweight, restrictive materials. More and more, we're seeing lighter blends with four-way stretch," he says. Items that can help workers adapt to various seasons and environments are crucial for a complete package offering. (Im- age courtesy GAME Sportwear) Are You Being Served? THE NEW WORLD OF WORKWEAR B Y C A R L Y H O L L M A N our interests, personal tastes, and sometimes affiliations, it's no won

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