October '21

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A W A R D S & C U S T O M I Z AT I O N 6 8 G R A P H I C S P R O O C T O B E R 2 0 2 1 G R A P H I C S - P R O. C O M M A K I N G S U B L I M A T I O N M O V E S | H O W A R D P O T T E R M aking moves with your sublima- tion process using data analyt- ics can help your process grow in many ways, including marketing your product, how much stock or supplies to have on hand, how many employees you need for production, how much equip- ment is needed, and more. ANALYTICS EXPLAINED First, what are data analytics? That is an important question. I am 40 years old and did not learn the term or un- derstand it until three years ago, but I always applied it. Data analytics is the science of analyzing raw data to make conclusions about that information. Data analytics helps businesses to opti- mize their performance (Investopedia). You can create data analytics by hand — which is the slowest way — or invest in software, such as QuickBooks, that keeps track of all that data you enter and records all your buying, selling, etc. For example, let's look at your mar- keting process. If you record your data by hand or software and start keeping track of every single sublimation item you sell, along with the quantity, color, how many per week, per month, etc., that gives you a ton of data to work with. This allows you to see what you are selling and how many. Now you can start building a marketing plan. How many of what do I want to sell? What is my goal per month, per quarter, and total for each item for the year? With these goals in place, you can now work to track yourself and see what periods are slower than others. With this information, you can help control your spending on marketing. In MAKING PROGRESS WITH DATA ANALYTICS GOING DEEP INTO THE INFO TO PROPEL YOUR SUBLIMATION BUSINESS

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