May '21

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36 • RV PRO • May 2021 rv-pro.com WOMEN IN BUSINESS Lorem ipsum WOMEN IN BUSINESS K eeping a dealership in the family isn't uncommon in the RV business, but the former and present owners of Setzer's World of Camping of Huntington, W.Va., aren't father and son. "My mother, Rose Zella Morris, was the first female owner before me," says Lynn Butler, who purchased Setzer's from Morris in 1995. "The dealership was opened in 1969 by Howard Setzer. He was a contractor who built subdivisions, and he had this piece of land left over. He, his wife and his son ran it. They sold mostly mobile homes at the time, but as that became a little more diffi- cult, pretty quickly they moved to only RVs." Morris arrived at the business in 1973 as a bookkeeper, Butler recalls, and later became Second-generation, female-led Setzer's World of Camping perseveres by meeting the needs of its area market with pop-ups and stick-and-tin trailers. By Mike Harbour Photos by Sam Santilli Photography Lynn Butler is the second woman to own and operate Setzer's World of Camping. She acquired the business in 1995 from her mother, Rose Zella Morris, when Morris was ready to retire. Morris started at the dealership in 1973 as an accountant but later went on to become the general manager and then the owner of the business in the 1980s. A Family Affair

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