May '21

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42 • RV PRO • May 2021 rv-pro.com Still, it's better than Setzer's original location, which was too small and landlocked. The present site was part of a 24-acre parcel Butler purchased 20 years ago. The 6,000-square- foot house there had been built in 1949. Her original idea was for it to be only a sales lot and parts and service remained behind. The plan simply didn't work as Butler intended, so she did calculations with a tape measure to combine the departments. "It's worked very well, and we eventually built out from it to put sales offices away from parts, so they can have a little more room. It's pretty neat. I always say, 'If you've been here, you won't forget it,'" she says. Butler is predicting 2021 sales figures will be similar to those from 2020, but she admits a little uneasiness even as pandemic restrictions ease across the country. "I think that things are opening up. And hopefully, more people are going to go camping, but the units that we sell, for example – the entry-level non-slide bunk- houses – are the ones the manufacturers are cutting back on building," she says. "What they're telling us is they don't make enough money on them, so they're building bigger units. If that's what you sell, that's great, but it made it a little questionable for us to figure out what to do." Currently, Butler is buying what she can, but inventory is just half what it was two years ago. Still, Setzer's is making money and her staff is intact – two feats not every store has experienced. "I've always said that's the most important thing to me – to keep the people who built this business working for us and doing well," she says. "You can make money at a dealership and not be huge." Setzer's parts store is well-stocked with nearly everything an RVer might need for their motorhome or towable. " At some point my mother said, 'You know, if I'm going to work this hard, I'd like to own it now.' So, they came to an agree- ment and she bought it in the '80s." – Lynn Butler, owner, Setzer's World of Camping Setzer's was once exclusively a Keystone dealership, but has branched out to add other models in recent years. Butler touts the Setzer's website and Facebook page for helping draw traffic to the dealership. She says she believes business in 2021 will be on par with last year.

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