May '21

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44 • RV PRO • May 2021 rv-pro.com T he Outdoor Recreation Roundtable (ORR) – the nation's leading coalition of outdoor recreation trade associations – promoted economic growth and outdoor recreation, even in the throes of a global pandemic in 2020. The organization celebrated the wins of a challenging year where governors closed parks and businesses to safeguard citizen health in its 2020 annual report. That report also outlines how the industry came together in novel ways to pass The Great American Outdoors Act – the most significant piece of recreation legislation in decades – and how ORR ensured COVID relief measures helped the seasonal businesses it represents. In 2020, the coalition of 33 member associations – including the RV Dealers Association, the RV Industry Association and the National Association of RV Parks and Campgrounds – also pro- vided grants to support rural communities' transitions to outdoor recreation economies, and surveyed the industry to create a list of 200 recreation projects needing Land and Water Conservation Funding (LWCF). ORR provided a new recreation agenda to the Biden Admin- istration in December, meeting with transition officials to high- light outdoor recreation's importance to the nation's economy and citizens. The agenda meets the objectives of the Biden Adminis- tration's four pillars: economic recovery, COVID-19, racial equity and climate change. At the helm through these changes was Jes- sica (Wahl) Turner, ORR's executive director, who enters 2021 with wisdom gained from the past year and a wealth of energy and enthusiasm for the year ahead. RV PRO caught up with Turner to talk about ORR's recent achievements and to learn how the organization plans to advance the $788 billion recreation industry that employs 5.2 million Americans in 2021. RV PRO: What brought you to the top position at ORR? Turner: I grew up loving the outdoors and spending a lot of time outside. I worked in the Office of the Secretary for the Department of the Interior under the Obama Administration. In that role, I linked people to outdoor experiences. It was pretty eye-opening to learn that many people lack outdoor experiences and how transforma- tional outdoor experiences can be. WOMEN IN BUSINESS Lorem ipsum WOMEN IN BUSINESS with ORR's Jessica (Wahl) Turner The executive director of the Outdoor Recreation Roundtable discusses how the organization helped advance outdoor recreation during the pandemic and its plans for the year ahead. By Ronnie Wendt Q&A Turner addresses Outdoor Recreation Roundtable members at a Capitol Hill briefing. ORR represents many outdoor associations, including the RV Dealers Association, the RV Industry Association and the National Association of RV Parks and Campgrounds. Photos courtesy of the Outdoor Recreation Roundtable

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