May '21

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48 • RV PRO • May 2021 rv-pro.com WOMEN IN BUSINESS Lorem ipsum WOMEN IN BUSINESS A s Advantage PressurePro celebrates 30 years in business this year, the founding Zaroor family has many accom- plishments to celebrate. The supplier of American-made tire pressure monitoring systems now has its products distributed to more than 42 countries across multiple industries – all while remaining family-owned and operated in America's heartland. Of co-founder Philip Zaroor's eight children, five work in the business. Siblings Jason Zaroor and Vanessa Zaroor Hargrave work side-by-side as president and CEO, and as COO and chief marketing officer, respectively, for the business started by their parents, Phillip and Rhita Zaroor. Still Driving INNOVATION Celebrating three decades in business this year, family-owned Advantage PressurePro is continuing to innovate and explore new markets. Women represent the vanguard for this leading maker of TPMS products. By Darian Armer Beyond the fact that the business remains family owned, PressurePro is unique because of the number of women in leadership roles at the business, which serves several markets (including the RV industry) that are traditionally male dominated. With the passing of Phillip Zaroor in 2016, Rhita Zaroor is now the company's majority owner – and empowering women in leadership roles is part of Advantage PressurePro's continued legacy, according to Hargrave. "Dad taught all of his kids that people, generally, are inherently good and want to be helpful, if you give them a chance to be. More, he never shied away from telling myself and my sisters, when they came to work for PressurePro … to never be afraid to ask for help or speak up," she says. "When I first came on board with Pres- surePro in 2004 … I can't count how many times I called on those in the industry and said, 'Hey, I need help.' I can't name a time when I felt lesser for asking for assistance. In fact, what I've witnessed … as a woman in the industry, is that if you really know your stuff, you can earn respect perhaps even quicker than your male counterparts." Hargrave notes that the sec- ond-most senior employee and partner is Robin Sutton, the company's finance director, who joined the company in 2007. She leads all financial activities from day-to-day to high-level policy. More than just finances, Company co-founder Rhita Zaroor (left) receives updates on PressurePro's TPMS app from Recreational Account Manager Nathalie Zaroor Wheeler (center) and COO Vanessa Zaroor Hargrave in the company conference room. Advantage PressurePro's tire pressure monitoring system products have become significantly more technologically advanced since the first product debuted three decades ago. Photos by Robin Addleman

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