May '21

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rv-pro.com May 2021 • RV PRO • 51 "TPMS affects things in so many ways," Hargrave says. "The data we provide through our units arms drivers with the infor- mation they need to run at optimal pressures, providing peace of mind and safety. It enhances braking and handling, increases fuel efficiency, extends tire life and helps you know there's a tire issue so you can pull over before it becomes dangerous and causes a blowout or you ruin a tire or axle." And while the technology has evolved, Hargrave says the com- pany's underlying goal – to make the roads safer through TPMS – has remain unchanged. "Ninety percent of tire failures are because of low pressure," she says. "You can check your tires all you want before you leave, but if you hit something on the road during the trip, especially in the larger trailers, you are relying on someone to flag you over." While Advantage PressurePro serves multiple industries, Har- grave says the RV industry continues to hold a special spot in the hearts of the company's leadership. "It (RV) is not our largest market by any means, but it's the very first one we started out in," she says. "It was the first market we pursued. At the time, it was dominated by the diesel pushers – $250,000 plus coaches. Back then, the typical demographic of owners were older, and weren't going to be changing a tire on the side of the road. "Customers in the industry have a heart of gold," Hargrave says. "Some of our RV customers have been with us 18 to 20 years." While Advantage PressurePro's products are typically sold in the RV market as aftermarket accessories, some big names like Tiffin Motorhomes, Newell Coach and Winnebago have partnered with PressurePro to provide TPMS as a standard feature on their coaches. Company Has Hometown Roots Today, Advantage Pressure serves a variety of markets and its product is distributed across 42 countries through partners. "We have a great network of partners," Jason Zaroor says. "My dad was a relationship guy from Day One. He was great at building this up and finding the people he needed to know. It's still what we do. It's our mission to find partners that value this information." Despite the impressive growth the company has notched over the year, the company itself is remarkably streamlined and run by a small group of employees in Harrisonville, Mo., (population 10,000) located about 40 miles south of Kansas City. "We stay pretty lean," Jason Zaroor says. "We have a great dis- tribution model that's highly efficient. Most of our employees are family or have come because they know someone. We do a lot of work with schools, the community, and charities. A lot of people we have now are because they came knocking on our door. We swept them up and haven't let them go." Once employees are trained, Jason Zaroor says they are given a good amount of latitude to run their operation as efficiently and effectively as possible. "With all employees, we encourage them to take ownership of their own area. Neither Vanessa nor I are micromanagers," THE ONLY EPA REGISTERED PRODUCT THAT MAKES THESE CLAIMS VIRICIDE • INSECTICIDE BACTERICIDE • GERMICIDE DISINFECTANT • DEODORANT SANITIZER • MILDEWCIDE FUNGICIDE • BACTERIOSTATIC FUNGISTATIC PERIOD! That's right PERIOD!

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