GRAPHICS PRO

WRAPS '21

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PUBLISHER DAN PECKHAM dpeckham@nbm.com EDITOR MATT DIXON mdixon@nbm.com CONTRIBUTING EDITOR CASSIE GREEN cgreen@nbm.com EDITOR, GRAPHICS PRO DAILY ALEXANDRIA BRUCE abruce@nbm.com ART DIRECTOR ERIK WOGEN ewogen@nbm.com GRAPHIC DESIGNERS LINDA CRANSTON linda@nbm.com DAYNE PILLOW dayne@nbm.com MEDIA CONSULTANT SARA SIAUW ssiauw@nbm.com SALES SUPPORT SARA DORHEIM-DAVIS sddavis@nbm.com SANDY MAES smaes@nbm.com CONTRIBUTING WRITERS Phil Aquin, Malcolm Gieske, Charity Jackson, Reed Silberman, Molly Waters THE NBM SHOWS DIRECTOR OF SALES JAMES "RUGGS" KOCHEVAR jkochevar@nbm.com EXECUTIVE TRADE SHOW SALES MANAGER BRANDY JAMISON-NETH brandy@nbm.com EVENT SERVICES MANAGER JACKIE RAMSIER jramsier@nbm.com EVENT SERVICES COORDINATOR JOIE MARTIN jmartin@nbm.com NATIONAL BUSINESS MEDIA PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA DIRECTOR OF CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER CEO & OWNER ROBERT H. WIEBER, JR G R A P H I C S - P R O. C O M 6 • WRAPS • 2 0 2 1 T ' WRAPS comes at a time when there is a lot of hope in the industry. We're coming back from a year marked by shutdowns and restarts and more focus on hygiene than we've had since middle school health class. It was a year that saw shops go into overdrive on expanding their business practices to meet the changing demands of their clients. Luckily, that's pretty much been what the wraps industry has always been about. For the more than two decades that this rapidly maturing industry has existed, change has been pretty standard. Shop owners have become experts on the old improv-comedy trope, "Yes, and …" I give funny looks to people who ask that we look at the bright side of a pandemic, so I won't use that term. But I will say that with such a challenge comes opportunity, and that's what shops are looking forward to this year and into the future as we ramp back up to normalcy. It remains to be seen what practices from the pandemic will remain after life returns to normal, but it's safe to say that the popularity of oor graphics, anti-microbial surfaces and acrylic dividers won't be going away soon. In this year's issue of WRAPS, we cover a wide range of tips, techniques, and business advice to help your shop be prepared for the next wave of change, in whatever form it may take. Along with our normal features, we also include a section of handy information brought to you by our advertising partners. And lastly, be sure to check out page 58 for information on this year's WRAPSCON. This year's event takes place June 15-17 at the Indiana Convention Center, where the best graphics installers and leading manufac- turers and distributors in the business will come together under one roof, with a national audience of installers, to share tips and tricks, install techniques, and the latest products to boost this rapidly growing market. V I TA L S IG N S 'Yes, and …' Matt Dixon is the editor of WRAPS and managing editor of GRAPHICS PRO magazine. He can be reached at mdixon@nbm.com BY M AT T D I XO N Image courtesy of Gecko Wraps.

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