GRAPHICS PRO

WRAPS '21

Issue link: https://nbm.uberflip.com/i/1367875

Contents of this Issue

Navigation

Page 17 of 72

G R A P H I C S - P R O. C O M 2 0 2 1 • WRAPS • 13 S an Angelo lies smack in the middle of West Texas ranch- ing country, about a three-hour drive northwest of Austin. The city prides itself on its historic buildings, a Civil War-era landmark military fort, and a thriving river walk along the Concho River. San Angelo is also the home of WBF Tinting ... Under the Son, owned by the wife and husband team of Cynthia and Mike Mitchell since 2018. Entrepreneurs who "walk by faith," shortly after Mike's father passed away, the couple opened WBF Tinting. Leaving a steady job to work for oneself is a daunting decision — and the Mitchells were both about to take that leap. But they put their trust in their strong Christian faith. "We actu- ally asked our pastor to pray over our business on Sunday because we were going to open our doors Monday," says Cynthia. "And after the congregation prayed over us, a young woman came up to us and said, 'Hey, I work for Jim Bass Ford, and we just lost our tinter. Do you guys think you'd want to tint for the dealership?'" Their first contract in hand, the Mitchells started to grow their business. A few months later, the pair was intro- duced to their Avery Dennison represen- tative, Brian Bangalan, at a window lm tint-off competition. Brian, in turn, in- vited them to a reception after the com- petition. Cynthia and Mike met other window lm installers who graciously gave them tips on grow- ing their business. Brian also sent them home with Avery Dennison display boards, a shop banner, and other materials. From this inspired beginning, WBF Tinting continues to ex- pand its product and ser- vice offerings today. "As an organization, w e h e l p o w n e r s a n d shops envision the op- portunities available for the continued growth of their business," says Brian. Using the NR Nano Ceramic IR and NR Pro Series Films Today, WBF Tinting's automotive window lm of choice is the Avery Dennison NR Nano Ceramic IR. Cynthia and Mike believe it's a superior product due to its applica- tion ease, and heat and light reective properties — something that's critical in a part of the country where summer temperatures routinely hit triple dig- its. They also offer the Avery Dennison NR Pro Series to customers looking for a more affordable option. Both prod- ucts are available with seven levels of visible light transmitted (VLT). NR Nano Ceramic IR ranges from 6% to 48%, while the NR Pro Series ranges from 6% to 52%. "We also like that the ceramic has a 30% VLT, so it's within Texas laws," he adds. As WBF Tinting has grown, so have the Mitchell's opportunities. Today, the company does about 50% of its business in automotive window lm, an- other 35% in architectural window lm, and the remainder in vehicle wrapping. The pair relies on a range of products, including DR OptiTune, NT PerLite, and R Silver for architectural applica- tions, and Avery Dennison MPI 1105 and Supreme Wrapping Film for vehicle wrapping. Cynthia and Mike completed Avery Dennison's vehicle wraps train- ing program, and are planning to take the company's Certied Wrap Installer (CWI) certication exam. "It goes back to the quality we de- liver," says Cynthia. "We want to be able to say, 'Hey, you're bringing your car, it's your investment. You're going to spend a lot of money on a wrap. And we want you to know that we're capable and knowledgeable." Get to know WBF Tinting at wbftinting.com. Learn more about Avery Dennison automotive window lms and vehicle wrap solutions visit graphics.averydennison.com. WBF Tinting Grows Deep in the Heart of Texas C O U R T E SY O F AV E R Y D E N N IS O N I M AG E S C O U R T E SY AV E R Y D E N N IS O N

Articles in this issue

Links on this page

view archives of GRAPHICS PRO - WRAPS '21