GRAPHICS PRO

WRAPS '21

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G R A P H I C S - P R O. C O M L ast year, we all had to adapt to life in a pandemic. Many things we took for granted became com- plicated, including meeting with our customers. Designers in the past, had always been able to schedule meetings with clients to work out design goals and get ideas on paper, but with safety regulations complicating these kinds of in-person meetings, many people turned to video conferencing. Designer Matt Malin out of Phoenix was one of these people. This is what he had to say about using The Bad Wrap to work with his customers remotely. "I've changed up my design work- flow for new clients. If they haven't worked with us before, I pull up a screen share and collaborate with them on their actual vehicle in real time. Every single client I have had a col- laboration meeting with gets excited to see their own vehicle up on the screen while we discuss layout and design ele- ments! I cannot express how grateful I am to The Bad Wrap for giving me something that made designing vehicle wraps easy and worry-free." Not only do The Bad Wrap tem- plates help customers visualize their wrap design, but the fact that the tem- plates are built from photography re- ally helps in the design process as well. Malin points that out here: "When I rst started designing vehi- cle wraps about six years ago, I had the hardest time wrapping my head around the three-dimensional nature of design- ing a product with multiple sides. At the time, I came from a background of two-dimensional printed media such as band posters, album covers, and busi- ness cards." "I was introduced to The Bad Wrap fairly early on in my endeavors. The sudden shift I had in thinking just from being able to see the curves of the ve- hicle and subtleties of the body lines al- lowed me to break my two-dimensional thinking. To my surprise, my designs were actually falling exactly where they should as well!" After months of working remotely, people in many elds have discovered advantages they hadn't considered be- fore. For wrap designers, being able to video conference has made meetings and design briefs much easier to sched- ule. Customers don't have to nd time to drive to your ofce and using The Bad Wrap templates on screen makes communicating design ideas easy and effective. Soon we hope to be able to live our lives and run our businesses with no worries about the pandemic, but some lessons learned during the past months may come with us into the future. A Quarantine Silver Lining with The Bad Wrap C O U R T E SY O F T H E BA D W R A P, F E AT U R I N G D E S IG N E R M AT T M A L I N I M AG E S C O U R T E SY T H E BA D W R A P Image of completed wrap on an E250 for Johnny Cools. Logo created by Kickcharge Creative. How all the vehicle templates look at the time of purchase. 2 0 2 1 • WRAPS • 27

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