GRAPHICS PRO

WRAPS '21

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32 • WRAPS • 2 0 2 1 G R A P H I C S - P R O. C O M not have all the information you need for an accurate quote. Remember, these are new construction projects, and usually some time out from being built. Do your best to extract all the general measurements you need for an estimate. Be sure to create realistic expectations with your client. Make sure to be very clear that this is an estimate, and you will need to have a count and nal measurements of the walls to give a rm quote. Many times the amount of walls and size of the walls change throughout the process. Be careful not to pigeonhole yourself to an exact number until the nal site survey is complete. Artwork will play a major role in the process of the project. If the client is supplying the artwork, many times it will not be a print-ready high-resolution le at full scale. If you have graphic designers on staff, they will need to communicate to the client what is recommended to make sure that the nal product is exactly what they imagined. Providing an "Artwork Guidelines" page to your customers is always helpful. If the client is not able to provide the necessary art les, this gives your team an opportunity to upsell the project and increase the ticket size of the job. We always recommend that our in-house designers do the creative. Since my team has a very high level of understanding on production, installation, and scale, it helps this part of the process and the entire project go much smoother. THE WAITING GAME Your initial bid has been accepted. You are either in the process of nalizing creative or it has already been nalized. Now you wait! These projects take time. That is why it is always important to have a steady stream of small and mid-sized projects to keep a steady ow in the shop. Once the construction is complete, it is now time to go in and do a comprehensive site survey with photos and accurate measurements. In construction, nothing is ever built the exact size shown in the plan. Never assume or guess. Measure ev- erything and do not assume two walls that look the same size are. I guarantee they are not! Once your site survey is complete you can present a nal quote. A key to bringing in new business is to take high-quality photos, and pres- ent those photos in a way that will attract new customers. A wall wrap for Assembly Student Housing. Tough luck if you were told there would be no math.

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