GRAPHICS PRO

WRAPS '21

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G R A P H I C S - P R O. C O M Top 10 Tips for Upping Your Color Change Wrap Game BY M O L LY WAT E R S W hether you are a veteran of the color change wrap business or a newcomer, we can all benet from the advice of industry leaders — even if it's just to reinforce how you're already doing things right in your op- eration. I spoke with three leading wrap shop owners to get their insight on how to be more efcient and protable when doing color changes: • Shareef Khan, founder and owner of SS Customs in Redwood City, California; • Charlie Trujillo, CEO and owner of Lettering Express in Oklahoma City, Oklahoma; and • Narayan Andrews, owner of Spectrum Auto in Colorado Springs, Colorado. HERE ARE THE TOP 10 TIPS FROM THESE CONVERSATIONS: 1. People. Shareef follows his prin- ciple of the 3 Ps: People, Process and Product. It starts with people. He takes his time bringing in new employees and is not necessarily looking for someone with industry experience. They have a 3-day trial period for both Shareef and the new employee to decide if they are a t. Then if the candidate makes the cut, they start a 30-day probation period. At the end of the 30 days, Shareef lets his team have a vote on whether or not to hire. The team knows best whether the person can pull their own weight and whether they will t into the culture, work ethic, and values of the company. 2. Training. While a good shop is going to train a new hire, you should con- sider making an investment in your top installers and pay to send them to wrap certication classes. When attending a wrap class, they will not only learn from the trainer, but they will very likely learn some best prac- tices from other students. All my ex- perts agree, whether it's you or a team member, taking a hands-on workshop is one of the best investments you can make. Avery Dennison and the other leading lm manufacturers all offer training programs. These programs are offered year-round, so keep an eye out for availability. 3. Process. Having a nely tuned pro- cess for bringing a vehicle into your shop and prepping it for a wrap in- stallation is key. Remember, a con- sistent process equals a consistent product. The day the car is brought in, have the prepper break it down and clean it so the installer can get right to work the next morning. Then you can wrap and reassemble on Day 2. This works whether you are a one- man show or have a dedicated wrap team. If you have a team, one installer Molly Waters is senior techni- cal specialist at Avery Den- nison Graphics Solutions. 36 • WRAPS • 2 0 2 1 Narayan Andrews, owner of Spec- trum Auto in Colorado Springs, advises the "product" you are selling is as much about your ser- vice as it is the wrap itself. Photo courtesy of @spectrumautollc.

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