GRAPHICS PRO

WRAPS '21

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2 0 2 1 • WRAPS • 37 G R A P H I C S - P R O. C O M Many industry experts agree taking a hands-on workshop is one of the best investments you can make for your shop and with your team. Here, The Wrap Institute's Justin Pate demonstrates one of the proper techniques in a photo taken prior to the COVID-19 pandemic. Courtesy of Avery Dennison. in body lines and aren't noticeable unless someone is really looking for them — and also ensure a better, longer-lasting wrap. 5. How deep? When it comes to break- ing down the vehicle, there are vary- ing schools of thought on how deep you should wrap a vehicle. The ulti- mate wrap is where someone breaks down the vehicle by not only remov- ing the door handles and mirrors, but they also go as far as removing bumpers, doors, removing headliners to get to the antenna on the vehicle roof, etc. Whatever you do, be sure to can be wrapping door handles and mirrors on one side of the vehicle while another is wrapping the other side. This efciency will streamline your process and minimize labor costs. 4. Inlay. Narayan is an expert installer, and he can install a complicated bum- per in one piece with no problems. However, he recommends not trying to be a hero by doing the fancy in- stall that can take hours. Instead, try using inlays in strategic areas. Inlays can greatly reduce your install time — seams for inlays can be hidden charge for your time, meaning if you are going to completely break down the vehicle make sure you are charg- ing for a premium wrap. 6. Selling. Remember, "the product" is your service of selling the wrap as much as it is the wrap itself. Color change clients want to be educated and understand what you are using, what is the warranty, and how it is maintained. They want an industry professional to guide them through the color selection and wrap process. It's an emotional purchase, so the ex- perience matters. Have them come in

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