RV PRO

June '21

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28 • RV PRO • June 2021 rv-pro.com N ewmar titled its 2021 dealer event: Extraordinary Success During Extraordinary Times. Touting Newmar's success, company Vice President of Sales John Sammut pointed to the RV manufacturer's strong motorhome market share growth. Over the past 12 years, Newmar's Class A market share grew from 4.5 percent in 2008 to 14.25 percent in 2020, he noted. "Newmar finished 2020 with the third-largest number of Class A motorhome sales in 2020 in the U.S. – and was only 64 registrations from being No. 2," Sammut said (See Figure 1). He also touted Newmar's tremendous Class A diesel market share growth. In 2020, the company enjoyed a 24.9 percent market share – up from just 6.4 percent in in 2008 (see Figure 2). "In fact," said Sammut, "Newmar finished only 272 diesel motor- home registrations out of the No. 1 spot." Meanwhile, in 2020 alone, Newmar sent more than 8,000 leads to its dealers. With the recent boom of interest in RVing, Newmar has created a new digital buying tool to help customers choose which Newmar brand and unit is right for them. "Visitors exploring 2022 products in dealer inventory will be prompted to validate the decision to purchase a Newmar with infor- mation on our brand, our products, our extraordinary care. This tool will also provide useful resources to further assist in the buying process," Sammut told dealers at the company's new model year preview event, which took place from April 20 to April 23 at the Gaylord Palms Resort and Convention Center in Kissimmee, Fla. The four-day dealer event occurred in two, two-day sessions with 50 percent of dealers attending the beginning of the week, while the other half joined for the second part. Newmar President Matt Miller said, "Everybody is excited to be here. Sometimes at these events you need to get people excited and motivated. This year you don't have to do it – everybody's just thrilled to be here and see each other." Newmar nearly had 100 percent U.S. dealer participation at its event in Florida. "We have a lot of dealers who have good relationships with each other. They're all mingling and having a good time. It's an exciting event," said Miller. Sammut kicked off the live event recapping the past 13 months. With a nautical theme, Sammut, dressed as a sea captain, talked about the unchartered waters Newmar, and the industry, had to navigate. "Together, we have experienced supply chain disruptions, inven- tory shortages, travel restrictions, new protocols and quarantines, just to name a few," he told dealers. Strong Tail Wind Vaults Newmar Market Share Staff Reports Newmar's John Sammut details the RV maker's gains in Class A market share for dealers during the company's 2021 dealer event in Florida. The Newmar New Aire for 2022 features many changes, including larger widows in the slide rooms (pictured) that give the appearance of one large panoramic window.

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