RV PRO

June '21

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32 • RV PRO • June 2021 rv-pro.com A s with other leaders at Travel Lite RV, Keith Lessner wears a lot of hats. In addition to managing all North American accounts and establishing new dealer relationships as the national sales manager, he works in product development and has a myriad of other responsibilities. "I'm not a 'job description'-type guy – I do whatever it takes to move the company forward and grow," he says. "The reality is that Travel Lite had it a little rough for a while, which is no secret, and now we're rebuilding." Travel Lite RV, based in Syracuse, Ind., is now owned by a group of investors and its board of directors. "Basically, our job is to produce a quality product that people can enjoy the great outdoors with – that's our mission. We take a lot of pride in what we do," Lessner says. "We're fortunate because our board is extremely receptive and lets us experiment and try new things – and we have a really solid core of dealer partners who have faith in us, which is so important." Travel Lite has two product lines: truck campers and travel trailers. "We like to stay in our niche and remain true to our ultra-lite offerings," Lessner says. "There's no need for us to expand to larger units and go toe-to-toe with the big guys. Everything we're going to do will be lightweight." A New Dawn for Travel Lite With new ownership and leadership, the RV manufacturer is dialing in its products with a selection of truck campers and the recently introduced Rove Lite ultra-lite trailer. By Rob Merwin Travel Lite National Sales Manager Keith Lessner is pictured in front of the new, ultra-lite Rove Lite travel trailer, at the company's production facility in Syracuse, Ind. Travel Lite's new management team sees the Rove Lite as part of a larger effort to revive the company's fortunes by focusing on in-demand, lightweight products. (Photo by Steve Toepp/ Midwest Photographics) RV M A N U FA C T U R E R S The Rove Lite is surprisingly roomy for a small, light- weight travel trailer.

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