June '21

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rv-pro.com June 2021 • RV PRO • 33 Capitalizing on Ultra-Lites as a New Niche Lessner says that ultra-lites are a growing segment, as people become increasingly environmentally conscious with smaller vehicles and hybrids. "The towing rating keeps going down and the gas mileage keeps going up. And there was a big hole in the ultra-lite segment at our price point and weight category," he says. Having also worked in RV retail sales for 15 years, Lessner says he would often encounter potential customers walking through the door and asking what they could tow with their smaller vehicles. "I had to tell them we had nothing to offer other than a pop-up, which they didn't want," he says. It was a natural evolution for Travel Lite to add ultra-lites to its truck camper offerings after speaking with its dealer partners – and the segment knows no bounds as to age and income demographics, according to Lessner. "The phone calls I field are from older, retired folks to younger generations with small families," he says. "The demand is all over the place. We saw a hole, and we said, 'Let's fill it.'" Travel Lite's truck campers kept the company "on life support" as it rebuilt and launched its Rove Lite RVs. The Rayzr truck camper series, which is a "weekender" with basic living quarters for pickups the size of a Ford Ranger or Chevy Colorado, is joined by Travel Lite's Extended Stay truck camper, with four models that require a 3/4-ton pickup or larger. Travel Lite Peak 9 truck camper (pictured) is a super lite model. The company also offers sell extended stay models. (Photos courtesy of Travel Lite unless otherwise noted.) Carbon Monoxide Alarm Sealed-In Lithium Battery No Replacement Needed! Model SA-339 5 Year Battery • Conforms to ANSI/UL STD 2034 • Full Five Year Service Life • Built-in Test / Hush Functions • Always On - No Missing Batteries • Meets RVIA/NFPA requirements Learn more at STAdealer.com NEW!

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