RV PRO

June '21

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34 • RV PRO • June 2021 rv-pro.com Breaking New Ground with the Rove Lite The Rove Lite ultra-lightweight travel trailer series, however, is in a "class of its own," Lessner says. After making its debut at the 2021 Florida RV SuperShow and partnering with General RV, the three units the manufacturer had on display sold immediately after the event. "Then, General RV ordered another 36," Lessner says. "Our overall feedback has been amazing, and every dealer has nothing but good things to say about them. They're selling like crazy – it's fun to experience." The Rove Lite is constructed with a brand-new, innovative Hydro-Lite material for its sidewalls. "We've also eliminated using wood in the sidewalls, floors and ceilings, which is beneficial for weight considerations and water intrusion," Lessner says. "Everything in our construction is impervious to water, so there's no delamination and nowhere for mold to form – the resistance to mold is much stronger than anything with wood in it." He adds that no other manufacturer is using the Hydro-Lite tech- nology presently, which was developed with Travel Lite's supplier, Jasper Plastics. It's constructed with one-piece gel-coat fiberglass with 2-pound, fire-retardant foam and Azdel composite panels, which are all vacuum-bonded together with epoxy. The entire skin is framed in aluminum. The ceiling also is constructed with a one-piece gel coat fiberglass. "Jasper is located right down the street from us. They're not just suppliers – they're partners," Lessner says. "All of our suppliers, including Torklift, are great and they've been very supportive and understanding as the company has transitioned and moved forward." A Rove Lite base unit can be built with a weight of about 1,500 pounds and, depending on options, can come in the ballpark of Travel Lite got its start by manufacturing truck campers, and Lessner says truck campers were the company's saving grace as it re-started operations and geared up to produce the Rove Lite travel trailer. Travel Lite reports strong initial sales of its new Rove Lite product, with General RV alone ordering 36 units following the 2021 Florida RV SuperShow. Travel Lite company reps report dealers are impressed the products low tow weight. " We like to stay in our niche and remain true to our ultra-lite offerings. There's no need for us to expand to larger units and go toe- to-toe with the big guys. Everything we're going to do will be lightweight." – Keith Lessner, Travel Lite national sales manager

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