June '21

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44 • RV PRO • June 2021 rv-pro.com "It helps people to remember where they were and where they were treated really well. It separates us from someone who is just selling RVs," he says. When a potential customer walks into Auto Corral RV, there's a picture of the 2004 World Series' national anthem with the Red Sox and Cardinals along the baselines, but it doesn't go much further than that. "I've been advised that we should all wear baseball uniforms and that our business cards resemble baseball cards. I wish I was more of a self-promoter because it might be better for us. They're all probably good ideas," he says, "but just a little odd for me." He adds that he and his employees work hard to differentiate the business with a strong focus on customer service. "We give them (customers) freedom to shop – there's no need to fill out a card before looking at an RV and a salesperson doesn't have to accompany them 100 percent of the time," he says. "We just let people go and enjoy the experience." When asked to describe his company culture, Hyzdu is quick off the bat: "Relaxed." Auto Corral RV also has three core values: Humility, "Next man up," and humor. "You have to be humble, and if there's something to be done – whether it's a floor to be mopped or whatever – then step up and do it. There's no 'That's not my job' here," he says, adding, "And it's really important to be able to laugh at yourself and have fun." The Playing Field Auto Corral RV's sales lot allows it to carry 100 units, although it typically has between 60 and 70 RVs for sale at any one time, which Hyzdu says is in his comfort zone. The dealership's roster carries a lineup of Class A, B and C motorhomes, fifth wheels, toy haulers and travel trailers. In determining which manufacturers to carry, Hyzdu says it typically comes down to relationships and, beyond that, proximity. "We pay more for shipping, obviously, than the dealer located in Kentucky or Indiana, so we get hurt a little bit on that, but that's OK, because they (manufacturers) have become really good at taking care of customers post-sale. They weren't always that way, but they're working hard and getting better at it." First on deck are several lines from Forest River, which Hyzdu says has good warranty programs and offers a wide range of trailers and fifth wheels, as well as sending out factory representatives for training. "They're also becoming more efficient at sending replacement parts and, generally speaking, are far better than many other major manufacturers," he adds. Other product lines include Keystone RV and Chinook. "Chinook is getting back in the game. They were really pop- ular in the early '90s because their Class B's were well-built, but they went out of business like many did. Its brand name was recently purchased, however, a plant was built in Indiana, and new production began." He adds that annual sales at Auto RV Corral are roughly $7 million on the sale of approximately 200 units. RV techs Abraham Valero Andrade (left) and Luis Regalado congratulate themselves upon finishing a successful pre- delivery inspection of a new motorhome. In addition to PDI work, the service techs perform a wide array of repair jobs. With several competing dealerships located just miles from his business, Hyzdu and his staff work hard to differentiate themselves by emphasizing strong customer service.

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