June '21

Issue link: https://nbm.uberflip.com/i/1373233

Contents of this Issue


Page 50 of 88

46 • RV PRO • June 2021 rv-pro.com For the most part, the dealership does not carry smaller, entry- level trailers such as ultra-lites. Hyzdu says the desire is there, but a neighboring RV dealer has largely cornered the market. "I love that segment and I suffer a little bit of envy," he laughs, "because he's done a great job. There are a lot of people in this industry who will ask, 'But how much money can you really make on a $10,000 trailer?' Well, you sell a lot more of them and you can hold more on your lot so you can make a nice return. Who thought that before Starbucks that selling a cup of coffee could be so lucrative?" Identifying New Talent & Training At present, the dealership features four service bays and a detail bay, although with record U.S. RV sales in recent years, Hyzdu says there is mounting opportunity to service those units as a new profit center as the potential for an oversaturated market looms. "We're making great strides to work on that end of our busi- ness, such as identifying techs with the acumen for RV service and repair, and expanding our service center," he says. "Ideally, a good service center should have 12 to 16 bays that run in conjunction with one another. I think that's what's needed to turn a real profit from the service end of it." In the service center's leadoff spot is a certified technician who has worked in several large dealers in different states. "He came in and solidified our department, training our techs on the basics, though when a new technology comes out, we rely on manufacturers to visit and walk us through it," Hyzdu says. Much of that technology revolves around apps that control slide-outs, awning controls and power generation systems. "A lot of people know what an app does, but not necessarily how to operate it, so the reps train us so we can train the customer for anything from Lippert Components' apps to Forest River's on-the-go app. How does an RVer tie-in a solar system and awning to their phone, for example?" While RV manufacturing quality has improved over the years, Hyzdu says he still cautions prospective buyers that issues will eventually surface with their units. "I tell them it's like a house on wheels – a rolling earthquake – and it helps to have a sense of humor," he says. Hyzdu also stresses to customers that it's important to know "how to change a fuse, what a Phillips head screwdriver is, and how to change lightbulbs, etc., because a lot of the issues are actually quite simple. Sometimes, it's just a matter of turning the propane on. "Being open about potential issues has endeared us to cus- tomers, because we won't tell them that their RV will always be perfect," he adds. "If they pull off the lot and something's wrong, just come back, but they have to know that six months out there's going to be something that's not working. And it's not because we're hiding it from them – it's just the reality of it. Customers appreciate it in the long run. "For us, the idea is to win in the big leagues – not in the minors." Hyzdu is pictured next to a Chinook RPM toy hauler. The dealership retails a wide selection of inventory, a combination of new and used inventory, as well as RVs sold on consignment. Company accountant Paige Messang shows off some of the dealership's new branded merchandise. " For us, the idea is to win in the big leagues – not in the minors." – Adam Hyzdu, owner, Auto Corral RV

Articles in this issue

Links on this page

view archives of RV PRO - June '21