June '21

Issue link: https://nbm.uberflip.com/i/1373233

Contents of this Issue


Page 77 of 88

rv-pro.com June 2021 • RV PRO • 71 printer. If the print is done on a rigid board, consider Gator board. It's extremely lightweight but comes in 4-foot-by-8-foot sheets, so you could get two 4-foot-by-4-foot posters out of one board. Look at 3/16-inch or 1/2-inch thickness. Often, you will see water fountains in Chinese restaurants. Water is thought to represent wealth, and fountains are considered to be good luck in Feng Shui. (Feng Shui is a study that has been in practice for more than 6,000 years. The words "Feng and Shui" mean wind and water in Chinese.) This ancient practice works beautifully with modern retail design and display, as much of it is just good common design sense. Consider adding a water fountain feature to your outside display area or a small one inside on or near your check out desk. Look at the "Alpine Corp. WIN220 Waterfall Tabletop Fountain with White LED Light, 13-Inch Tall, Gray" online and see if this style will work for your store. It will add water energy, which encourages prosperity. On the practical side, it's interesting, adds movement, energy, and a pleasant sound to your store. RVs are made for outdoor use. In your showroom, however, they are displayed in an artificial environment. When you add natural elements to your store design, customers will understand, feel, and visualize how the RVs will feel at a campground. Plants & Floor Coverings Nothing says "outdoors" better than grass, trees, plants, and flowers. If you don't have a green thumb, you can create an out- doors feeling with good fakes. If you do have some aptitude with live plants and trees, even better! Please avoid dried plants and flowers. They are dead and are essentially dust and spider collectors. Go with real, growing plants or excellent fakes. An indoor display next to a RV will romance the RV, as well as the accessories that create add-on sales. If there's room, put down some good quality fake grass to give shape to an indoor/outdoor display area. One company that makes an excellent variety of fake grasses that are also biodegradable is www.newgrass.com. You can soften Even small touches, like adding plants or other elements found in nature around RVs can create a more outdoors- like environment, allowing customers to understand, feel, and visualize how an RV will feel at a campground. Subtle touches, like adding flowers and plants around your sales lot, can brighten otherwise cold, concrete pavement. (Photos courtesy of Linda Cahan unless otherwise noted.)

Articles in this issue

Links on this page

view archives of RV PRO - June '21