RV PRO

June '21

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6 • RV PRO • June 2021 rv-pro.com ©2021 National Business Media, Inc., all rights reserved. RV PRO (USPS 024-712) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd., Broomfield, CO 80020.; (303) 469-0424; Fax (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years, $80; Three years, $108; Canada: One year, $76; Two years, $142; Three years, $201 (U.S. funds); Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to RV PRO, PO Box 460702, Escondido, CA 92046-0702. All items submitted to RV PRO become the sole property of RV PRO and National Business Media, Inc. and cannot be reproduced without the written consent of the publisher. Advertisers and/or their agencies, jointly and severally, assume all liabilities for printed advertisements in RV PRO. Opinions expressed in RV PRO may not necessarily reflect the opinion of the magazine, its management or its advertisers. Letters, photographs and manuscripts welcome. DEPARTMENTS: Editor's Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Product Highlights . . . . . . . . . . . . . . . . . . . . . . . . 76 Ad Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79 In Case You Missed It . . . . . . . . . . . . . . . . . . . . . . 80 About The Cover: Gulf Stream's Phil Savari (left) and Dan Shea are pictured next to two of the company's Class C motorhomes. Gulf Stream's Class C offerings experienced strong growth in 2020, according to market data firm Statistical Surveys. RV AFTERMARKET Special Product Focus: Power Solutions This month's special product focus is dedicated to power solutions, including converters, inverters, solar power kits, surge protectors and much more. PAGE 48 RV OE FOCUS WFCO Embraces Off-Grid Market Attuned to the growing market for boondocking, the OEM supplier is developing power products that will allow today's RVers to go adventure camping. PAGE 66 RV INSIGHT PRO Merchandising Advice: Linda Cahan Guest columnist and merchandising expert Linda Cahan says natural elements in a dealership's showroom can do wonders for helping customers imagine what an RV might look like in the great outdoors. PAGE 70 PRO Business Advice: Chuck Marzahn Guest columnist and 20 Group leader Chuck Marzahn highlights the promise and perils of selling RVs to today's first-time buyers. PAGE 74 CONTENTS CONTENTS PAGE 66 "Now, more urgently than ever before, dealers must staff up shops to meet the demands of the market. … If we, as an industry, don't get that right, the sales department's best-intended promises can be waylaid by inadequate shop staffing." – Chuck Marzahn PAGE 70

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