June '21

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78 • RV PRO • June 2021 rv-pro.com PRODUCT HIGHLIGHTS more informed by customer reviews and more financially aware than the buyers we had even five years ago. In that light, it makes sense to be very intentional in your setting expectations at the outset of the transaction. That is, during what is essentially the "indoctri- nation" into the lifestyle. The applicable axiom is "a good under- standing makes a good relationship." The new customer may be unaware they are buying "a house in a hurricane during an earthquake" and not a car. They have no understanding of current production methods that result in virtually no replace- ment part inventory at the OEM level. The art comes in setting those expecta- tions at a reasonable, achievable level while not dissuading the customer from pur- chasing. Despite the challenges of RVing at present, it is absolutely an enriching experience and one that, post-COVID, so many folks long to have. The "art" I mention speaks to the sizzle of the bacon on the campfire and the connections and camaraderie RVers enjoy. I'd be negligent if I didn't also mention the role of service departments to meet the new demand and the accompanying expectations. Now, more urgently than ever before, dealers must staff up shops to meet the demands of the market instead of subsistence-level staffing to meet only the needs of prepping and selling units. If we, as an industry, don't get that right, the sales department's best-intended promises can be waylaid by inadequate shop staffing. It's important to consider this new customer impact at the dealer level. The future of our industry is, in large part, in the hands of the dealership sales team. How they respond to the wave of new RVers and how they work to build those new owners into permanent and long-term RV owners will determine the industry's future success. Enjoy the way of new buyers while it's washing over us all. Be wary of the damage that might be done by the force and scope of that wave. Remember that the tide and weather change constantly. So do markets. Don't let bad habits be born out of good times! First-Time RVers: Perils and Promise continued 574.293.1581 MORryde.com A perfect storage solution that replaces the stock steps after a StepAbove is installed. Illuminate your path with bright LEDs that attach to the bottom of the StepAbove. STORAGE BOX MOTION ACTIVATED STEP LIGHTS SP54-099 STP54-032 Get there, safely. Discover more at www.furrion.com Monitor Wall Mount Bracket Rear Camera Side Camera 4.3"/ 5"/ 7 " Monitor available Find out more at https://furrion.com/visions Available in 3 monitor sizes with side and rear cameras and doorway security options. Furrion Vision S observation systems are easy to install on an RV, commercial truck or trailer. All cameras o€er wide viewing angles and night vision while the motion detector and auto wake function adds extra security when the vehicle is stationary. The observation systems are wireless and feature a high-speed chipset which provides real-time high definition viewing at 24fps. The wireless signature digitally locks to the display (up to 300ft) to prevent interference and lagging even at high speeds. P.O. Box 2883 Elkhart, Indiana 46515 833-WIPERS1 wipertechnologies.com THE CLEAR CHOICE Brought to you by P A T E N T P E N D I N G

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