September '21

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12 • RV PRO • September 2021 rv-pro.com Editor's note: The official announcement that Bish's RV would acquire Guaranty RV was made after RV PRO's decision to profile the dealership. Rather than delve into specifics of the sale, RV PRO made the decision to focus this story on the factors that have made Guaranty RV the successful dealership that it is today. JUNCTION CITY, Ore. – When the COVID-19 cases began to surge in the United States in mid-2020, there was a lot of uncertainty what it would mean for the RV market. Some predicted the industry might experience another sharp decline, as it did following the Great Recession. Guaranty RV prospers in part thanks to its deep roots in the community, its commitment to customer service and its ability to adapt to its changing consumer base. PHOTOS BY JASON R. SAKURAI Guaranteed Success RV D E A L E R S A Guaranty RV sales rep is pictured next to one of the dealership's Class B motorhomes, which are increasingly popular with the retailer's increasingly younger customer base. By Jason R. Sakurai Shannon Nill, Guaranty RV's former longtime owner

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