October '21

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OCTOBER 2021 THE SHOP 17 J ust like on asphalt for race cars, transferring a vehicle's power to the rocks or dirt while off-roading is an important part of staying safe and having fun. Aftermarket drivetrain prod- ucts help customers get up, over or through any obstacle. If drivers are hitting the trail, they need to be confident that their rigs will per- form properly. From product knowledge to installation skills, quality shops will have everything needed to get clients to the hills and back in one piece. Suppliers are ready to help point profes- sionals in the right direction with sugges- tions of questions to ask and technological advancements to follow when serving the off-road drivetrain market. CUSTOMER BASE Performance drivetrain products continue to be in demand. And when it comes to trail riding, new vehicle introductions are only increasing awareness and interest. "Jeep has brought in many new cus- tomers with its Jeep Wrangler JL and Glad- iator JT platforms. Both vehicles now have more appeal to a wider customer group and provide drivers with the lifestyle change they desire," says Jason Ashlock, category manager for Quadratec Inc. Of course, the real beauty of this market is in turning each customer's dream vehicle into a trail-conquering reality. "Performance aftermarket upgrades and working directly with the customer to design and build to their taste can be T Off-Road Dritra Mket Helping customers get up, over or through any obstacle. By Jef White Package drivetrain products with other in-demand accessories to become a one-stop shop. (Photo courtesy 4 Wheel Parts) of Radiant Heat 90 % Blocks Enter code SHOP20 to receive 20% off your order at Enter code SHOP20 to receive 20% off your order at Enter code SHOP20 to receive 20% off your order at HEAT INSULATION WITH ADHESIVE BACKING THE BEST IN HEAT & SOUND INSULATION (800) 274-8437 Available at: HEAT BARRIER THERMO GUARD TURBO COVER ADHESIVE-BACKED IMPROVE HORSEPOWER, REDUCE TURBO LAG

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