October '21

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Page 26 of 103

OCTOBER 2021 THE SHOP 21 Then, when those customers come in to gear up for their next adventure, over- deliver by providing everything they need to conquer that next extreme challenge. For off-road enthusiasts, notes Waterfall of 4 Wheel Parts, these can include: • Suspension components • Wheels and tires • Bumpers • Lighting • Engine performance products • Braking systems • Drivetrain upgrades Towing customers, he adds, may be interested in: • Airbags • Compressors • Hitches • Braking systems • Engine performance products • Cooling upgrades • A low-stall torque converter to comple- ment a new ring & pinion and limited- slip differential The Jeep market is strong and always growing. (Photo courtesy Quadratec Inc.) Participating in off-roading as a shop helps you understand your customers' needs and chal- lenges. (Photo courtesy Dana/

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