THE SHOP

October '21

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2 THE SHOP OCTOBER 2021 CONTENTS // October 2021 // Volume 24 Number 5 17 THE OFF-ROAD DRIVETRAIN MARKET Helping customers get up, over or through any obstacle. By Jef White 24 PERFORMANCE PRODUCTS Stock your shelves with these go-fast components. 30 A FIRM GRIP DMP Fasteners has secured its place in the aftermarket. By Maura Keller 36 BIG IDEAS A dozen examples of ways shops add to the bottom line. By John Gunnell 6 UNDERSTANDING RANSOMWARE What can you do to protect your data? By Mark E. Battersby 14 BUILD YOUR BRAND, BUILD YOUR BUSINESS As a shop, you don't want a secret identity. By Jhan R. Dolphin RESTYLING 76 ILLUMINATION MOTIVATION Tips for increasing light bar sales. By Jef White 84 RELATIONSHIPS & PROFESSIONALISM Unlocking the secrets to success at Oklahoma's Integrity Customs & National Auto Accessories. Inter view by Patricia Kaowthumrong 92 RESTYLING PRODUCTS Parts to accessorize any ride. FEATURES \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ PERFORMANCE DEPARTMENTS \\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT ..................................................4 AFTERMARKET ALLEY .......................................94 AD INDEX ........................................................95 ONE MORE THING ............................................96 ON THE COVER Transferring a vehicle's power to the rocks or dirt while off-roading is an important part of staying safe and having fun. Suppliers offer tricks of the trade. See article on page 17. (Photo courtesy Yukon Gear & Axle) PRECISION ENGINE 44 ON-TIME DELIVERIES Today's fuel injection systems are there when drivers need them. By John Carollo 52 PRECISION ENGINE PRODUCTS Parts for under-hood performance. SPECIAL REPORT: TRADE SHOWS BUSINESS 56 SMART TRADE SHOW FOLLOW-THROUGH Steps to maximizing your experience. By Phillip M. Perry 64 LET'S GET TOGETHER Why I'm looking forward to the in-person SEMA Show. By Josh Poulson 68 TRADE SHOW TAX DEDUCTIONS How to cut the costs of travel and lodging. By Phillip M. Perry

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