October '21

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4 THE SHOP OCTOBER 2021 nother way pandemic-spurred inventory short- ages and production challenges are trickling down to the aftermarket is through a new wave of vehicles topping hot-seller lists. If your shop has noticed a somewhat different mix of vehicles coming through the bay doors, research shows that while many drivers still have their favorites, some are foregoing their dream car in favor of a vehicle they can buy today. Shining a light on the trend, Autotrader recently revealed its Hottest Cars of Summer 2021 list—but with a timely twist. The list typically defines hottest as the cars most in demand—specifically, the vehicles shoppers most frequently searched on A well-publicized microchip shortage along with COVID-related production and supply-chain issues, however, have led to many of the most popular cars, trucks and SUVs not being as readily available on dealership lots. Therefore, to make the Hottest Cars of Summer 2021 list more helpful this year, the editors combined the most-searched vehicles on Autotrader with the most-available vehicles based on Cox Automotive data. They also factored in the vehicle brands that have recently had the most available inventory. "Car shopping looks a lot different this year due to the vehicle inventory crisis, and it was important to ensure Autotrader's list of the Hottest Cars of Summer 2021 accurately reflected what's currently happening in the marketplace," says Brian Moody, executive editor for Autotrader. "In crossing the data of the most-searched and the most-available vehicles, we got a good look at what in-market car shoppers are facing. It's also important to note that popularity doesn't always equal scarcity—for example, the Jeep Wrangler is popular and there are many available right now." In alphabetical order, the list includes: • Chevrolet Equinox • Chevrolet Silverado • Chevrolet Tahoe • Ford F-150 • Honda Accord • Jeep Wrangler • Jeep Grand Cherokee • Ram 1500 • Toyota Camry • Toyota RAV4 Missing from last year's list are aftermarket favorites such as the Chevrolet Corvette, Ford Mustang, and Toyota Tacoma and 4Runner. While presumably still popular, lower inventory levels may mean fewer projects for specialty shops. For more information about Autotrader's Hottest Cars of Summer 2021, including photos, vehicle information and available inventory, visit best-cars/popular-cars-for-summer. Surprises Top Summer Hot-Seller Vehicle List A \\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\ DRIVER'S SEAT PUBLISHER STACY MARSHALL EXECUTIVE EDITOR JEF WHITE DIGITAL CONTENT EDITOR A.J. HECHT ART DIRECTOR IVETH GOMEZ GRAPHIC DESIGNER ERIK WOGEN SALES MANAGER WENDY MILES SALES SUPPORT ERIN GADDIE TECHNICAL CONTRIBUTOR MIKE MAVRIGIAN CONTRIBUTING WRITERS MARK E. BATTERSBY, JOHN CAROLLO, JHAN R. DOLPHIN, JOHN GUNNELL, MAURA KELLER, PHILLIP M. PERRY, JOSH POULSON NATIONAL BUSINESS MEDIA PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZALES, CPA DIRECTOR OF CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICE WOLF BUTLER PRINT & ONLINE PRODUCTION COORDINATOR ALISON MCDONALD MULTIMEDIA CONTENT MANAGER DREW COOPER CEO & OWNER ROBERT H. WIEBER, JR. Jef White Executive Editor © 2021 National Business Media, Inc. All rights reserved. THE SHOP (ISSN 2380-7415) is published monthly by National Business Media, Inc., 2800 W. Midway Blvd, Broomfield, CO 80020; (303) 469-0424; FAX (303) 469-5730. Subscription rates in the U.S.: One year, $45; Two years $80; Three years $108. Canada: One year, $76; Two years, $142; Three years, $201 (U.S. Funds). Mexico/International: One year, $98; Two years, $186; Three years, $267 (U.S. Funds). Periodicals Postage Paid at Broomfield, CO 80020-9998 and additional mailing offices. USPS/National Business Media Automatable Poly. POSTMASTER: Please send address changes to THE SHOP, PO Box 460651, Escondido, CA 92046-0651. All items sub- mitted to THE SHOP become the sole property of THE SHOP and National Business Media, Inc. and may not be reproduced without the written con- sent of the publisher. Advertisers and/or their agencies, jointly and sever- ally, assume all liability for printed advertisements in THE SHOP. Opinions expressed in THE SHOP may not necessarily reflect the opinion of the magazine's editor, its management or its advertisers. Letters, photographs and manuscripts welcome.

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