October '21

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even though it sold several more units, it actually made less than it did the previous year because the F&I or service department did not perform as well – and that cost more than offset the increased revenues brought in, Tamburrini notes. Meanwhile, to help dealers understand how they are performing in service compared to their peers, IDS has been tracking Repair Event Cycle Times for the past several years. "We have partnered with RVDA to collect information other (DMS providers) don't have, and we have a huge RV footprint," says Tamburrini. "There are more dealerships using IDS than any- thing else, and we all know that the more data you have, the more valuable that data is." Digging Deep into Data IDS is able to track overall RECT, a high-level overview of the Repair Event Cycle Time in particular geographic regions of the country and also nationally. Additionally, IDS can provide parts RECT and warranty RECT regionally and nationally, which effec- tively allows dealers to anonymously compare their RECT data to that of other dealerships in the country. There are many ways such information can be valuable to dealers, according to Tamburrini. For example, a dealership that determined it was taking an average of 40 days to repair RVs might be pleased to reduce its RECT to 35 days – until it learned from IDS RECT data that its competition was repairing vehicles in 25 days. That meant that, while getting to 35 days was great, the dealership needed to get to 25 days to be competitive – and 24 days or less to beat the competition. According to Tamburrini, "This puts dealers in a better position – no matter what the market is doing." Tamburrini notes that IDS was recognized with an RV Dealers Association Chairman's Service Award in 2018 for its development of IDS RECT. Meanwhile, collecting data on point of sale, customer demo- graphics, purchase history, etc., allows dealerships to do some- thing else as well – really customize their marketing, according to Tamburrini. "If you're in business for 30 years, you're going to experience great, good, OK, bad and horrible times," Tamburrini says. "Having a good DMS allows you to capture all the information you need to leverage the data, regardless of market conditions." PHOTOS COURTESY OF IDS, UNLESS NOTED rv-pro.com October 2021 • RV PRO • 51 " We moved to mobile applications to accommodate (people's) need to work wherever they are – on any device. It allows them to log their hours while they're in the (service) bay and keep up with what's going on. We freed people to work where, when and how they like." – Frank Tamburrini, IDS general manager A collaborative atmosphere between IDS team members (pictured), as well as members of parent company Constellation Dealership Software, allows IDS to leverage technologies and best practices in order to provide the best possible dealer management software to its dealer customers. ADOBE STOCK IMAGE

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