November '21

Issue link: https://nbm.uberflip.com/i/1420472

Contents of this Issue


Page 12 of 136

W ade's RV is a rapidly expanding four-location Oklahoma dealership with stores in Glenpool, Goldsby and Sand Springs, and is one of the state's largest dealers, retailing 30 brands with a minimum of 500 RVs on its sales lots at any time and a staff of more than 70 employees. "We have passion for what we do and for our customers and service," says founder and owner Wade Reeves, who got an early start in the industry. His first job out of high school was at a dealership – detailing, sweeping the shop, mowing the grass, taking out the trash – doing whatever was needed. "Growing up in the country and on a farm, you learn how to fix things, so I got my real start in the repair shop and became service manager," he says. Reeves spent 23 years in that capacity and grew the depart- ment. After cutting his teeth in the shop, he set out on his own in 2005. "I had the drive, the initiative, and put in the hours," he says simply. After a year of leasing in Glenpool, Reeves used $25,000 of his home's equity toward the $1 million price tag of the facility. "It was, 'Here we go' – it was make it or break it," he explains. He first solely focused on service, noting, "I had no units to sell at the beginning. All I had was a tool box and two other people." Within three years, however, Reeves had doubled the dealer- ship's size by acquiring neighboring property as he built inven- tory – all used units at the time – and outgrew its space. He also built an indoor RV storage building around its perimeter. As time progressed, so did the need for further expansion and another location in Glenpool on 10 acres, which also included additional indoor storage. Service with a Smile Wade's RV got its start in service before becoming a multi-location, multi-million- dollar sales machine — and service remains the backbone of the business today. By Rob Merwin RV D E A L E R S 10 • RV PRO • November 2021 rv-pro.com This aerial shot of Wade's RV in Glenpool, just outside of Tulsa, provides a sense of the size of the operation. The dealership offers a mix of new and used inventory, has a large parts and service operation, and offers RV storage for its customers. PHOTOS BY TOM GILBERT

Articles in this issue

Links on this page

view archives of RV PRO - November '21