Start Here November '21

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36 S T A R T H E R E 2 0 2 1 By Howard Potter Sublimation D oes your company offer sublimation? If not, that's OK. This article is for you. Not sure what to add to your sublimation product line and why? This article is also for you! Sublimation, like many other processes, has thousands of prod- ucts to choose from and it can be overwhelming to know what and how much to offer. As business owners, we need to look at what equipment we have to work with, research the product, size of our production space, who are our customers, and how we are going to market to them. What you need to know to expand your sublimation offerings Howard Potter has been working in the promotional industry for 17 years, from designing to building brands and a family-owned business. He is the co- owner and CEO of A&P Master Images LLC with his wife Amanda. Their company offers graphic design, screen printing, embroidery, sublimation, vinyl graphics, and promotional items. Howard, his family, and the business reside in Utica, New York. For more information, please visit HOW TO INCREASE Consider equipment needed, product research, and production space before making any decisions. (All images courtesy Howard Potter) Sublimation Business

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