Issue link: https://nbm.uberflip.com/i/1425980
graphics-pro.com 71 S T A R T H E R E 2 0 2 1 from traditional PVC banners to paper banners to fabric/soft signage. For example, an indoor banner designed to be viewed up close may require a higher quality, super-smooth PVC or fabric banner. These types of banners can also add a certain upscale look and feel to the surrounding environment. When it comes to the actual graphic design, you can incorporate specific details and effects, or use cer- tain fonts and font sizes, to achieve the desired appearance. However, keep in mind that it's still best to keep things simple and stick with no more than two different fonts and sizes. However, these same design ele- ments are not the best if the banner is viewed at a distance or from a moving vehicle. There is a short window of opportunity for an audience to view the banner in these situations, so the message must be clear and easy to read. Also, an outdoor banner or a pole banner will require heavier material to stand up to the elements. The last thing you want is to use the wrong type of media that can be easily destroyed by the environment. The location of your banner will also help you choose the correct banner size. Sizes will vary but choosing something too large or too small for the space can potentially make your banner an eyesore. Also, just because you've decided to go with a bigger banner doesn't necessarily mean you should add more text and graphics. Remember, the design must always have a purpose – a clear message and a clear call to action. There are quite a few banner media available to choose from, ranging from traditional PVC banners to paper banners to fabric/ soft signage. An outdoor banner or a pole banner will require heavier material to stand up to the elements. When it comes to design, are there specific branding elements or color schemes that you should incorporate?