GRAPHICS PRO

Start Here November '21

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76 graphics-pro.com S T A R T H E R E 2 0 2 1 Who Should You Hire? Conrad suggests hiring people with knowledge of this busi- ness and marketplace. "For the production floor you don't want to spend months training and creating waste, upsetting customers and backing up your workflow. Be sure the operators are well trained and can hit the ground running to get things off the ground early and fast. The face of your business and the product you produce should be of utmost importance. You only get one chance to make a first impression, so hire wisely." Should You Buy or Lease Your Equipment? "Because equipment tends to go down in value over time, most people lease. Unless you're a not-for-profit organization, most shops will lease," notes Mahmoud. Michael Maxwell, Mimaki USA, says they see leasing as the preferred method of financing because it enables customers to protect their cash, overcome budget limitations and acquire the right printing equipment for existing jobs as well as future growth. "Mimaki Financial Services offers affordable monthly pay- ment plans that can be customized to meet almost any budgeting needs," Maxwell says. "A comprehensive online resource center pro- vides the tools necessary for pre-approval, credit decisions, document preparation, and contract commencement. Customers will know within hours — rather than days — of their credit approval status," he explains. Daniel Valade, Roland DGA, points out that most people get started with a five-year equipment lease. "The decision to lease or buy typically depends upon a number of factors, however, including the buyer's avail- able funds and financial situation. It should be noted that when it comes to leasing, some leasing companies will work with cus- tomers so they can upgrade their equipment before the current lease is up. This can be beneficial if the leasee outgrows his or her current equipment, requiring machines that allow for increased productivity or greater versatility." Depending on the type of business and the markets you plan to serve, you may need to look at a variety of printers with a variety of ink types. (Image courtesy Mutoh America) Large-format printing equipment is available in a wide range of sizes and shapes. (Image courtesy Mimaki USA)

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