Issue link: https://nbm.uberflip.com/i/1425980
graphics-pro.com 79 S T A R T H E R E 2 0 2 1 about any application in accessible price ranges. For a roll-to-roll printer, eco-solvent is a good first choice because it is versatile in application (indoor or outdoor use), can print onto hundreds of media types, and can be run in an office environment. If a flatbed is the choice, UV-cure tech- nology in a dedicated flatbed platform (not a hybrid) would be our recommenda- tion. Entry-level dye-sublimation printers are also available for transfer applications such as short- run textiles (soft signage, fashion designs, etc.) or transfer to hard surfaces (awards, promotional items, etc.)." "If you don't already have a roll-to-roll type printer, invest in a hybrid. This will sat- isfy both flat goods (substrates) as well as roll printing such as banners," explains Mahmoud. Valade poses, "Do you want to specialize in unique applica- tions, or will you need a printer that can handle a wide variety of applications?" He adds that for a typical startup sign shop, an affordable, reliable eco-solvent printer or an equally affordable printer/cutter will cover the applications in highest demand. These include signage, banners, POP, decals, labels, and vehicle. He adds that for people looking to do unique applications or print unusual substrates, a quality UV printer, allows users to print and customize a greater variety of items directly. Customization is a huge growth market, and UV printing is leading the way, but with sublimation being another "high growth market," according to Valade, equipment buyers may also want to consider purchasing a quality dye-sublimation printer to decorate soft signage, apparel, hard goods with vibrant, eye-catching graphics. What Finishing Equipment is Needed? You need a laminator for durable outdoor graphics. If you want to offer dye-sublimation or heat transfer products/services for cre- Buyers may want to consider purchasing a dye-sublimation printer to decorate soft signage, apparel, and hard goods with vibrant graphics. (Image courtesy Roland DGA) " If you don't already have a roll-to- roll type printer, invest in a hybrid. This will satisfy both flat goods (substrates) as well as roll printing such as banners." —Javier Mahmoud, Fujifilm Graphic Systems