Start Here November '21

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Page 93 of 102 89 S T A R T H E R E 2 0 2 1 Maybe you're really good at fast turnarounds or a pro at print-on-demand and fulfillment. These are examples of some of the things some really successful shops have focused on when it comes to creating and developing a strong brand. (Image courtesy ColDesi Inc.) Explore your target demographic's product needs. If they are athletic, what kind of bags do they take to the gym with them? (Image courtesy S&S Activewear) Once you know more about your target customer, you'll also have a better idea of what they can afford to spend when it comes to decorated apparel and items they'll use and wear. (Image courtesy S&S Activewear) This point can't be over- emphasized. Every other technique for dominating your market starts with you knowing your buyer better than they know themselves.

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