April '22

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VITAL SIGNS MATT DIXON, EXECUTIVE EDITOR 8 G R A P H I C S P R O A P R I L 2 0 2 2 G R A PH I C S - PR O.C O M DIRECTOR OF SALES JAMES "RUGGS" KOCHEVAR EXECUTIVE EXPO SALES MANAGER PRINTWEAR AND A&E MARKETS BRANDY JAMISON-NETH EXPO SALES MANAGER SIGN & DIGITAL GRAPHICS MARKET SARA REESE DIRECTOR, EVENT OPERATIONS JACKIE RAMSIER EXHIBITOR SERVICES MANAGER JOIE MARTIN PRESIDENT DAVE POMEROY VICE PRESIDENT / AUDIENCE & EVENTS LORI FARSTAD VICE PRESIDENT / FINANCE KORI GONZ ALES, CPA VICE PRESIDENT / CONTENT REGAN DICKINSON DIRECTOR OF TECHNICAL SERVICES WOLF BUTLER MULTIMEDIA CONTENT MANAGER DREW COOPER CEO & OWNER ROBERT H. WIEBER, JR. 10170 Church Ranch Way, Ste 400, Westminster, CO 80021 ( 800 ) 669-0424 | ( 303 ) 469-0424 | FAX ( 303 ) 469-5730 W W W.G R A P H I C S - P R O.C O M PUBLISHER DAN PECKHAM EXECUTIVE EDITOR MAT T DIXON MANAGING EDITOR ALLEE BRUCE DIGITAL CONTENT EDITOR MARIE FENNEMA ART DIRECTOR ERIK WOGEN GRAPHIC DESIGNER IVETH GOMEZ MEDIA CONSULTANT, WEST RYAN APPLEBAUM MEDIA CONSULTANT, EAST DESIREE DELFRARI SALES SUPPORT SYDNEY BATCH CONTRIBUTING WRITERS PAULA AVEN GLADYCH, MATT CHARBONEAU, JENNIFER COX, STEFANIE GALEANO-ZALUTKO, DAVID GROSS, BOB HAGEL, CHARITY JACKSON, AARON MONTGOMERY, HOWARD POTTER, JULIA SCHROEDER, STEPHEN ROMANIELLO, RICK WILLIAMS, PEGGY WATERS, LON WINTERS, DOUG ZENDER EDITORIAL ADVISORY BOARD DAN BAREFOOT, ERICH CAMPBELL, MAT T CHARBONEAU, DANE CLEMENT, BOB HAGEL, KERRIE MALLORY-THOMPSON, BRADEN TODD, LON WINTERS EDITORIAL INTERN NATHAN STROMBERG WANT TO KNOW MORE? Feel free to give me a call directly at 720-566-7286 or email me at M arketing is a big part of your business, whether you feel like you engage in standard marketing practices or not. You may not purchase ad time in your local area, or on Facebook, or do mailers of any kind, but there are so many other ways you market yourself and I hope you understand you are always giving someone an impression of your business. When someone walks into your shop, they get an immediate impression. From the carpet to the walls to the types of literature you have in your waiting area, or if you even have a waiting area. ose rst words out of you or your front-facing employees are incredibly important. A place you may not consider marketing — the installation site. Sure, you've got your trucks wrapped to make it clear who you are and who is responsible for this amazing work, but there are so many other ways that people are being inuenced by what you're doing on the job site. Many shops may not give it a second thought, but you need to be very careful with those installation photos you post online or in your shop literature. Is your crew up in the air? en hard hats and safety harnesses are important. Working a CNC router? Eye protection. Even if you're showing o some mid-production channel letters, you want to make sure any photos have that UL sticker visible, just in case. It's likely none of these things will ever come back to bite you, but the last thing you want is some slap-dash Instagram post coming back to haunt you in ways you couldn't have predicted. BIDDING FAREWELL is month's issue marks the nal issue for longtime writer Bob Hagel, whose Your Laser at Work column has been a source of terric engraving information for many years. "So many people in our industry contributed to our success in the business. I was happy to be able to share ideas and insight into laser engraving and the personaliza- tion industry," Hagel says. "As technology and products consistently change, keep- ing up and educated is important for continual success. Personalizing products for awards, gifts, identication, and recognition will always be in need and desired. is industry has a bright future." For myself and all the editors Bob worked with who came before me, we wish him a fantastic retirement and will always appreciate the work he's done. You can nd Bob's work at SHOW, DON'T TELL

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