Issue link: https://nbm.uberflip.com/i/1451361
2 6 G R A P H I C S P R O A P R I L 2 0 2 2 G R A PH I C S - PR O.C O M S I G N A G E & P R I N T I N G S I G N A G E & P R I N T I N G Bring Them Back for More BUILD YOUR BUSINESS WITH REPEAT CLIENTS B Y C H A R I T Y J A C K S O N Managing the graphics for multiple eets of vehicles, from spot graphics to full wraps, is one of our main areas of focus. ll images courtesy Charity ackson I f your business provides a mediocre product with average customer ser- vice, you will constantly be chasing new customers. If you feel like you're continually advertising so you can bring in new jobs, but those projects don't turn into repeat business, then it's time to make some changes. We're in a custom industry that inherently creates repeat business since the customer goes through an initial process to set up their artwork with your company. If you provide good service and an excellent product, then it makes sense that they'll keep coming back. Repeat customers build a stable foundation for your company by providing a steady income. You'll also nd it's easier to manage a business built on established customers; artwork and colors will already be on le, and many projects will repeat a previous job, which speeds up production. DEFINE YOUR SERVICES Dening what your business specializes in and advertising those services is essential. When you rst start out, it's tempting, and sometimes necessary, We're in a custom industry that inherently creates repeat business since the customer goes through an initial process to set up their artwork with your