April '22

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4 0 G R A P H I C S P R O A P R I L 2 0 2 2 G R A PH I C S - PR O.C O M 4. Patches — With the recycling trend, and the issues with the sup- ply chain and getting new garments, repairing and making do, along with reducing waste and additions to landlls have become more im- portant. Patches are used as accent pieces and decoration and as a way to cover holes or make a piece of clothing last longer. 5. Organic clothing — You've heard of organic vegetables, now meet organic clothing. Organic clothing is clothing made from cloth that has been developed from materials that were grown in compliance with the standards of organic agriculture. As people come to care more about what goes into and on their bodies, this trend will only see growth. MARKET OPPORTUNITY If you're wondering if decorating child- renswear is worth your time and eort, think about this — the infant apparel market alone is worth $3 billion and is growing every year. New babies are coming into the world every minute, and they all need clothes. According to, the global childrenswear market is forecast to grow to $239 billion by 2023. A large portion of that market is concentrated in the United States, so there's a lot of money out there waiting to be collected. Trends in personalization and clothing that are unique to the wearer will continue to grow and increase in popularity. is means dec- orators with air who enter this market should have a good chance of success. SELLING SUCCESSFULLY For those looking to enter the children's clothing market, there are a few things you need to navigate to be sure you're creating and selling properly. e rst, mentioned earlier in this article, is safety. Make sure you know what the safety regulations are for whatever decoration technique you're using. Obtain the necessary certications from vendors and be sure those are led safely and can be accessed if needed. Be aware of things like choking hazards, tox- icity, and other potential safety violations. CPSIA violations can cause nes and other headaches, so make sure your business is do- ing everything it can to stay in compliance. Another issue that needs to be addressed, although it shouldn't have to be, is copy- right. Every year there are decorators who are ned or even lose their businesses be- Whether it's a cute rabbit or a grinning emoji, appliques are showing up front and center on all kinds of garments. This is great news for embroiderers. (Image courtesy One of the trends in kid's clothes for 2022 is an emphasis on comfort. Oversize clothes let kids move more easily. (Images courtesy Fat Dad Custom Designs)

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