April '22

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G R A PH I C S - PR O.C O M 2 0 2 2 A P R I L G R A P H I C S P R O 4 1 cause they use copyrighted designs in their work. is sort of thing has been justied in a lot of ways. e idea that changing a certain part of the design by a certain percentage is protection, the gamble that your business is too small to be noticed or caught, the hope that buying a design from a certain company gives rights to use that design on materials for sale. e easiest way to avoid this issue is to not use any designs unless you are certain you own the rights to the design. If you purchase a design from another company, make sure you read the license agreement and understand clearly what you can and can't do with the design. Copyright is an important issue and one that decorators often ignore to their peril. It's always better to be safe than sorry, so make sure you understand the issue and are aware of the rights you have when it comes to using designs you didn't make. As for where to sell kidswear, the options are really endless. You can help someone who wants to start a kid's fashion line by contracting to print their designs. Craft fairs and bazaars, especially at the holidays, can be great places to sell unique, decorat- ed kidswear. Schools can oer a wide range of opportunities for selling decorated chil- dren's apparel for sports teams and clubs. Another fertile venue for sales could be extracurricular activities. From karate to dance to gymnastics to cheer, there are a lot of shirts, backpacks, bags, belts, and other apparel that may need personalization or decoration. Etsy or Amazon can also be good places to sell your work. You could also, of course, set up your own website or sell through a brick-and-mortar shop. e main thing to remember, wherever you choose to sell, is that safety is very impor- tant, and you need to be sure the supplies you use, and the nished garments you sell are compliant with all safety rules and regulations. GP KRISTINE SHREVE is the founder and CEO of Kristine Shreve Consulting, which offers writing, marketing, and business development services. The company can be found at Kristine is also the creator and host of the Business + Women podcast and the marketing and outreach director for Applique Getaway. Kristine was the direc- tor of marketing for Ensign Emblem and EnMart from 2006 to April 2020. WWW.JUSTHOODSUSA.COM JUST HOODS. NEVER BETTER. JHA030 COLLEGE SWEAT 40 COLORS SHOWN IN BURGUNDY & MUSTARD

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