April '22

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A P P A R E L D E C O R A T I N G 4 6 G R A P H I C S P R O A P R I L 2 0 2 2 G R A PH I C S - PR O.C O M S T I T C H S O L U T I O N S | J E N N I F E R C O X R emember the parable about the cobbler's children, and how they often have no shoes? It turns out that apparel decoration professionals are not much better than that cobbler when it comes to using our own logo well, of- ten, and wisely. Yet here we are, waist deep in trying to advise our customers how to use their logos more often and in more ways. It is time to put your logo to work. Today, we are going to take a good look in the mirror and see how we are using our own logo or company name. Let's explore ways to use our logo more often and more eectively. Some suggestions will be easy to adopt. Some suggestions will be dismissed outright. Some sugges- tions may take a minute to settle on you in such a way that it feels like a good idea to try. No matter what happens, at least you will have a better appreciation for the nearly endless possibilities when it comes to putting a logo to work for a business. And that, my friend, will help you advise your customers the next time they ask you for ideas! ere is no doubt that your customer knows about you and your business. Yet, the odds are very high that they are not the only person that will be wearing all the apparel they purchase from you. ey are going to hand out these prod- ucts to their team, employees, customers, friends, family, and potential customers. None of these people know where the logo'd item came from unless you include or attach your business information to each item in some way. ere are several ways to accomplish this: • Tuck a business card into the neck- line of every shirt • Tuck a business card into the inner headband of every cap • Apply a garment care sticker to every apparel item with washing info and your company name and website • Use a tagging gun and tag every item with a business card that provides care instructions on the reverse side All of these methods are temporary, meaning the person that receives the product may or may not keep your busi- ness card or information. But at least they were exposed to your company name and information, even if briey. And who knows, they may hang on to that busi- ness card, as there is something magi- cal about these little pieces of cardstock that makes them tough to get rid of. I bet that you have a pile of other peoples' business cards tucked away somewhere in your own life. Alisha Hayes of Hayes Custom Cre- ations does an excellent job making sure that her business information is included in every order that leaves her business. Her business information is on the order paperwork and on her packaging. When she handmakes a product, it has a tag withher logo on it. PUT YOUR LOGO TO WORK Image courtesy Alisha Hayes / Hayes Custom Creations.

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