Issue link: https://nbm.uberflip.com/i/1451361
A P P A R E L D E C O R A T I N G 4 8 G R A P H I C S P R O A P R I L 2 0 2 2 G R A PH I C S - PR O.C O M S T I T C H S O L U T I O N S Do you feel strange about asking your customer for per- mission to add your logo? Krissi Dane of KDdid- Designs LLC shares how she does it: "I do often add my logo to items that I do for my customers.Occasion- ally, we add it on the sleeve, hem of the shirt, or if there is space available in the neck of the shirts where a tag usually goes, I will heat press a logo in there. I always ask permis- sion if it is going to be seen by other people." Dane con- tinues, "Since I build rela- tionships with my customers, I am pretty aware of which customers are onboard with the idea and which are not, but it never hurts to ask. I always consider if it will be benecial to both my customer and myself before asking.I don't want to draw attention away from their own logo or advertise- ment." She adds, "I will oer corporate discounts and discounts to sports teams, bands, clubs, etc., if they allow me to advertise." You can also sponsor special projects, and maximize the ex- posure of your logo, like Kerry Pogue of TKO Custom De- signs. After a tornado hit their area, they jumped in to help raise funds by creating custom shirts, caps, and beanies. She put their logo in the bottom corner of the design. Pogue explains, "We sold around a thousand products, donating over $5,000 to the recovery fund! Multiple companies contacted us to order shirts after seeing these products." If you create and sell retail products, you should add your company logo to them! Nike products always sport the Nike swoosh, right? Jim Heiser of Bullseye Activewear Inc. prints a custom patch which it sews onto their retail products. is creates a distinctive and eective brand identity for his company. And then there is DC, Derr yl Caldwell, the Mad Hatter. He takes promoting his logo to an entirely dier- ent level! DC belongs to several dier- ent organizations in his market and is involved in the membership committees. He donates entire orders of products em- broidered or printed with the organiza- tion's name on the front, and his logo on the sleeve or the back to new members and even to the leadership of these orga- nizations. We are talking dozens and doz- ens of products. People keep telling him he is nuts for his "excessive" donations, as they do not understand the inuence and goodwill that he generates. For DC, it is a numbers game. For every $100 of donated goods, he generates thousands of dollars in new business. "Believe it or not, it is the most eective marketing I do. It brings in the best new customers. Money well spent, in my mind!" he ex- claims. Image courtesy Kerry Pogue / TKO Custom Designs. Caldwell, the Mad Hatter promoting his logo to an entirely dier ent level! DC belongs to several dier ent organizations in his market and is involved in the membership committees. He donates entire orders of products em broidered or printed with the organiza tion's name on the front, and his logo on the sleeve or the back to new members and even to the leadership of these orga nizations. We are talking dozens and doz ens of products. People keep telling him he is nuts for his "excessive" donations, as they do not understand the inuence and goodwill that he generates. For DC, it is a numbers game. For every $100 of donated goods, he generates thousands of dollars in new business. "Believe it or not, it is the most eective marketing I do. It brings in the best new customers. Money well spent, in my mind!" he ex claims. Image courtesy Derryl Caldwell / DC Mad Hatter.