Issue link: https://nbm.uberflip.com/i/1451361
LANE SEVEN APPAREL At Lane Seven, "We do basic better," ac- cording to the company. "It starts with better materials and continues with bet- ter design. No hoopla. No senseless details. Just better blanks built thoughtfully and designed practically." CEO Nabeel Amin says the company is committed to designing sustainable prod- ucts with more environmentally friendly bers and processes, from integrating recycled materials to using recycled labels on every product. Moreover, he says the company is advancing its sustainability initiatives without any impact on consumer pricing. Lane Seven blanks are derived from high-quality ring-spun cotton en- gineered for supreme printability. Ring-spun yarn is made by twisting and thinning the cotton strands to make a very ne, strong, soft rope of cotton bers through a rened production pro- cess. As a result, ring- spun cotton T-shirts are more durable and last longer compared to tra- ditional cotton. In addition, Amin says Lane Seven uses recycled polyester in all outerwear products, except for one style. On average, one eece hoodie uses recycled poly- ester made from nine post- consumer bottles – resulting in 18 million recycled plastic bottles during 2021. At Lane Seven, "We do basic better," ac- cording to the company. "It starts with better materials and continues with bet- ter design. No hoopla. No senseless details. Just better blanks built thoughtfully and CEO Nabeel Amin says the company is committed to designing sustainable prod- ucts with more environmentally friendly bers and processes, from integrating recycled materials to using recycled labels on every product. Moreover, Energy conservation is a top priority at Lane Seven, from investing in state-of-the-art dyeing plants to integrating renewable energy solutions. At a macro level, Amin says more ecient dyeing plants use less water and gas to dye the fabrics. Case in point: the company saved 48 million liters in the past year by introducing water-saving techniques in the dying process dur- ing production. Today, 80% of the company's eece is produced in plants powered by renewable energy, like solar panels. One factory even recycles water, Amin says. For Lane Seven, sustainability eorts ex- tend to its partnerships as well. "We work with good people and responsible factories not because it's good for business, but because it's the right thing to do," according to the company. Amin says Lane Seven wants to ensure its present supply chain is actively improving processes to handle production more ef- ciently – and therefore environmentally friendly. All factories are WRAP certied and evaluated through the company's own internal code of conduct audit, he adds. Thus far, Amin says responses to the company's sustainability initiatives are "overwhelmingly" positive. He stresses the importance for all companies to start some- where – anywhere. 5 4 G R A P H I C S P R O A P R I L 2 0 2 2 G R A PH I C S - PR O.C O M Top: Nabeel Amin says Lane Seven uses recycled polyester in all outerwear products, except for one style. Right: CEO Nabeel Amin says Lane Seven Apparel is committed to designing sustainable products with more environmentally friendly fibers and processes. (Images courtesy Lane Seven Apparel)