Issue link: https://nbm.uberflip.com/i/1451361
8 0 S U B L I M A T I O N R E P O R T 2 0 2 2 G R A P H I C S - P R O. C O M O ur annual survey of the sublimation market will give you a great idea of what your competition is doing out there, and what growth areas you may need to pay attention to. anks to those who responded to our survey, we have learned that 65% of respondents are expecting to increase prots from their sublimation business over the next 12 months, and we hope this information can help you be part of that group. This survey was conducted through electronic mail via SurveyMonkey.com and complied with all CAN-SPAM act laws and NBM's privacy policy, as found here: nbm.com/priva- cy-statement. Respondents were selected from the GR APHICS PRO subscriber database and all survey recipients were provided the same version of the survey, which was distributed in January of 2022. Some survey totals equal more than 100% because readers checked all the categories that apply. SURVEY FINDINGS ON THE SUBLIMATION INDUSTRY Sublimation By the Numbers B Y G R A P H I C S P R O S T A F F REVENUES AND OUTLOOK Revenues from sublimation were mostly reported to be under $30,000 annually. 4% of survey respondents stated revenues from sublimation greater than $250,000. $1-$15,000 68% $15,001-$30,000 14% $30,001-$60,000 9% $60,001-$100,000 2% $100,001-$250,000 3% Greater than $250,000 4% S U B L I M A T I O N R E P O R T 2 0 2 2 G R A P H I C S - P R O. C O M TOP SALES PRODUCTS When survey respondents were asked which sublimated product they sold the most of, mugs and drinkware (30%) topped the list, followed by apparel at 25%. SUBLIMATED PRODUCTS SOLD MOST Mugs/Drinkware ................................ 30% Apparel............................................... 25% Awards and Plaques ............................. 11% Survey respondents reported selling a variety of sublimated products. Top products includ- ed mugs/drinkware (75%), apparel (66%), and mousepads (54%). SUBLIMATED PRODUCTS SOLD Mugs/Drinkware ................................ 75% Apparel............................................... 66% Mousepads ......................................... 54% Awards and Plaques ............................ 48% TOP SALES PRODUCTS When survey respondents were asked which