GRAPHICS PRO

April '22

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G R A P H I C S - P R O. C O M 2 0 2 2 S U B L I M A T I O N R E P O R T 8 1 SR ANNUAL INK PURCHASE 1-2 times per year 3-5 times per year 6-10 times per year 11-15 times per year More than 15 times per year The majority of survey respondents reported using new cartridges. REFILLABLE INK VS. NEW CARTRIDGE Refillable ink option New cartridges Combination of both BIGGEST BUYERS Shops supplying sublimated products reported selling the most product to corporations and businesses (53%). WHERE SUBLIMATED PRODUCTS ARE SOLD Corporations and Businesses Athletic Associations or Clubs Retail Outlets 53% 40% 36% Education Institutions Government Institutions (police, fire, hospital, etc.) Photography Market 35% 21% 18% Other 20% APPAREL TRENDS 41% of shops that sublimate apparel reported their sublimatable apparel needs had increased in the last 12 months. 67% of shops that sublimate apparel find that inventory is regularly available for their needs. 17% of survey respondents attribute the majority of their sublimated product revenues to apparel. INK USE The majority of survey respondents reported purchasing ink between 1-5 times per year. TOP SALES INFLUENCERS Survey respondents reported that in-stock availability was the top influencer (79%) for purchasing decisions on substrates, followed by price (75%) and customer service (60%). TOP INFLUENCERS FOR PURCHASING DECISIONS ON SUBSTRATES In-Stock Availability 79% Price 75% Customer Service 60% Shipping Costs 56% Product Knowledge 36% Supplier Location 30% Supplier Loyalty 21% Other 2% PERCENTAGE OF SUBLIMATION BUSINESS ATTRIBUTED TO APPAREL 0%–I don't sell sublimated apparel 24% 1-25% 26-50% 51-75% 76-100% 42% 17% 9% 8%

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