April '22

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Page 98 of 120

A W A R D S & C U S T O M I Z A T I O N 9 2 G R A P H I C S P R O A P R I L 2 0 2 2 G R A PH I C S - PR O.C O M Y O U R L A S E R A T W O R K So, if it is easy and quick for you to do, then it is easy and quick for all your competition. ere are many other ways to dierentiate your business. Many in our industry have a product or market focus they excel at or have a natural customer base for. I decided to dierentiate our business through oering specic service levels others would not of- fer. I became an accomplished laser graphic artist. Almost every graphic I engraved I used vector art that in many cases I created myself from marginal quality bitmaps. I maintained a font library of thousands of fonts. I used fonts very creatively matching themes of events, wedding invitations or holidays. I created graphics for events where none existed. I worked very hard at creative layouts, designing ornaments and separators for a client's business or event. Com- ing up with solutions to make the nal receiver of the product or award feel special and therefore make my customer look like a hero. is was a lofty goal when we started. When we sold our business and retired, our clients let us know we had achieved this goal and it is the main toring acrylic sheet goods at greatly reduces warping and lasering problems. Cleaning and renewing your showroom is important to do on a scheduled basis. It helps you look professional and increase sales.

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